Hyundai Motor Company has reaffirmed its long-term commitment to the Chinese market at Auto China 2026, unveiling the all-new Hyundai IONIQ V and officially launching its IONIQ electric brand in China.
As the global automotive industry undergoes rapid transformation—driven by electrification, software integration, and innovation—Hyundai is strengthening its China strategy with a localized approach. The company’s “In China, For China, To Global” vision positions the country not only as a key market but also as a strategic hub for innovation, advanced development, and future global competitiveness.
Highlighting China’s significance, José Muñoz stated that the company is deepening its commitment through major investments, an expanded product pipeline, and the introduction of its dedicated EV lineup. Hyundai plans to roll out 20 new models in China over the next five years, marking its most ambitious product expansion in the region.
To support this strategy, Hyundai and its joint venture partner BAIC Group have committed a combined investment of 8 billion yuan into Beijing Hyundai. The investment aims to accelerate localized product development and strengthen competitiveness in China’s fast-evolving EV ecosystem.
Building on the debut of the IONIQ V, Beijing Hyundai will continue expanding its electrified portfolio, including the launch of a new SUV in the first half of 2027. The roadmap also includes a broader rollout of vehicles across midsize and large segments, covering both battery electric vehicles (BEVs) and extended-range electric vehicles (EREVs).
Through this aggressive product and investment strategy, Beijing Hyundai is targeting annual sales of 500,000 units, driven by renewed domestic growth and increased export opportunities.
Li Fenggang emphasized that the launch of the IONIQ V reflects the company’s strong commitment to the Chinese market, noting that the country’s rapid electrification and demanding consumers are shaping the future of global mobility.
