Lexus has unveiled its installation Time at the world’s largest design event, Milan Design Week, in Milan, Italy. Located in Art Point and Art Garden at the Superstudio Più in the Tortona design district, a hub for global creative convergence, the exhibit is open until April 21, 2024.
Chief Branding Officer, Simon Humphries, relates that, “Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer. The theme of the installation, “Time”, comes from our belief that experience and time are inseparable concepts. Time is not something that simply passes, it’s the starting point of all special experiences. Lexus cherishes a human-centered philosophy, and we believe that providing people with unique experiences in an age where technology will allow cars to anticipate and evolve with the customer, begins with exploring the relationship between people and time itself.”
The Time installation explores Lexus’ vision of a future with infinite possibilities enabled by technology. Software that anticipates the needs of the user has the power to continuously expand and evolve to produce unique experiential value for each individual. It also expresses Lexus’ resolve to redefine luxury in synergy with carbon neutrality, exploring how energy and software can advance mobility innovation.
This year Lexus is presenting an installation of works by two designers who have drawn inspiration from the LF-ZC, a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle (BEV).
At Art Point, Hideki Yoshimoto / Tangent presents Beyond the Horizon, expressing a world of next-generation mobility that evolves infinitely through software. Collaborating with musician Keiichiro Shibuya, the work immerses visitors in a world of light and sound. At Art Garden, the exhibit, 8 Minutes and 20 Seconds by Marjan van Aubel, incorporates solar design and technology in pursuit of a carbon-neutral future.
