NeoNiche Integrated Solutions, one of India’s leading experiential marketing and event management companies, has successfully executed the official India launch event for Green SM in New Delhi, marking the mobility platform’s entry into one of the world’s fastest-growing urban transportation markets.
The launch represents a significant milestone for Green SM, as India becomes the company’s fifth international market and its first expansion outside Southeast Asia. The move highlights the brand’s global growth ambitions and underscores the increasing importance of India in the evolving electric mobility landscape.
With the launch now complete, Green SM has commenced operations in New Delhi, introducing its all-electric ride-hailing services to commuters in the national capital. The company aims to deliver its signature “Ride 5 Star” experience through a fleet of electric vehicles designed to offer sustainable, convenient, and high-quality urban transportation.
Founded in Vietnam, Green SM has steadily expanded its presence across international markets, and the India debut marks a key chapter in the company’s global expansion strategy. The launch event served as a platform to showcase the brand’s vision for cleaner mobility solutions and its commitment to supporting the transition toward sustainable transportation.
Reflecting strong early consumer interest, Green SM’s mobile application quickly climbed to the top position in the Travel category on India’s App Store within days of launch, signalling positive market reception and growing demand for electric ride-hailing services among Indian users.
The successful execution of the launch further reinforces NeoNiche’s expertise in delivering large-scale experiential marketing campaigns and high-profile brand activations for global companies entering the Indian market.
NeoNiche was tasked with bringing Green SM’s global vision to life through a launch event that would resonate strongly in a new and strategically important market. Conceptualised and executed end-to-end by the NeoNiche team, the event combined creative storytelling, meticulous planning, seamless production, and flawless on-ground execution to deliver an experience that reflected the significance of Green SM’s entry into India.
For a brand making its first foray outside Southeast Asia, the launch needed to do more than introduce a product. It needed to establish presence, build trust, and set the tone for what Green SM stands for in India and that is exactly what the event delivered.
This milestone carries added significance given the history behind it. NeoNiche’s relationship with VIN Group, the global conglomerate under which Green SM operates spans multiple brands and multiple chapters. The agency has been the trusted event partner across the VIN ecosystem in India, including the launches of VinFast VF6 and VF7 and events for V-GREEN, VIN Group’s green energy venture.
Being the only event agency to have worked across these key VIN Group brands in India is not a title NeoNiche claims lightly. It is the result of consistent delivery, genuine collaboration, and a deep understanding of what each brand within the ecosystem represents.
Prateek N. Kumar, Founder and CEO of NeoNiche Integrated Solutions, highlighted that the Green SM launch represents more than a successful event, reflecting the growing trust placed in NeoNiche by Vietnam’s VIN Group across multiple brands, including VinFast, V-GREEN, and Green SM. He emphasized that NeoNiche focuses on becoming a long-term partner in a brand’s growth journey rather than simply executing events.
The Green SM India launch was led by Nikkhil R. Sharma, Director of NeoNiche’s North Team, who oversaw the project from planning through execution. Sharma noted that the launch was particularly meaningful for the team, praising their collaborative effort and expressing pride in delivering a successful market entry event for Green SM in India.
Green SM enters India with a clear and long-term commitment, high-quality rides, a focus on sustainable urban mobility, and a vision to make green transportation a part of everyday life for Indian commuters. Reaching the No. 1 spot on India’s App Store Travel category so quickly after launch reflects not just curiosity, but genuine intent from the Indian consumer.
For NeoNiche, the role played in this chapter is one the agency looks back on with quiet pride. As Green SM continues its Go Green Global journey and deepens its roots in India, NeoNiche looks forward to remaining a part of that story not just as an event partner, but as a team that has been present at every significant milestone in VIN Group’s India journey.
