Toyota Kirloskar Motor (TKM) reinforced its commitment to road safety with the successful conclusion of the Toyota Safety Education Programme (TSEP) in Delhi. Held at KV No. 2 Cantonment, Dr. Sarvapalli Auditorium, the event featured key dignitaries, including Rajnesh Singh (Director, Ministry of Heavy Industries) and S.K. Singh (Deputy Commissioner of Police, Traffic), alongside TKM leadership. TSEP aims to instill road safety awareness in schoolchildren, empowering them as future road safety ambassadors, aligning with TKM’s vision of achieving zero road fatalities.
Building on the success of TSEP Batch 1 in Bangalore and the Delhi event, Toyota Safety Education Programme (TSEP) will expand with sessions in Bangalore (Feb 8) and Mumbai (Feb 11). In 2025, the initiative aims to educate over 70,000 students and 600 teachers across 140 schools, reinforcing Toyota Kirloskar Motor’s commitment to nationwide road safety. The event featured student-led activities like poster-making, skits, songs, and fact-based video presentations, fostering creative road safety solutions. An award ceremony also recognized outstanding contributions to promoting road safety awareness.
The Toyota Safety Education Programme (TSEP) has significantly improved road safety awareness, increasing participant knowledge from 39% to 60%. To sustain impact, dedicated Road Safety Clubs have been established in participating schools, promoting peer-to-peer learning and ongoing engagement. Toyota Kirloskar Motor’s holistic “Real World Safety” approach integrates safe vehicle manufacturing, user education, and traffic improvements to address India’s road safety challenges. Since 2007, TSEP has reached over 800,000 students nationwide, using its “Child to Community” model to inspire young advocates for safer roads.
TSEP employs a distinctive and impactful ABC Approach:
- Awareness: Raising awareness about road safety rules.
- Behavioural Change: Encouraging positive behavioural shifts.
- Campaigns: Engaging communities through innovative campaigns.
This comprehensive framework nurtures responsible behaviour and a lifelong commitment to safer road practices. Additionally, TSEP empowers educators by providing structured road safety training, enabling teachers to effectively guide students. The program also advocates for integrating road safety education into school curricula, ensuring sustained learning and lasting community impact.
Present at the occasion, the Chief Guest – Mr. Rajnesh Singh – Director, Ministry of Heavy Industries said, “Road safety is a critical concern in India, and it is imperative that we address it through sustained and impactful educational initiatives. Toyota Kirloskar Motor’s Safety Education Programme is a commendable step in this direction, engaging young minds to become ambassadors of road safety within their communities. By instilling the right knowledge and behaviours at an early age, we are not only shaping responsible citizens but also contributing significantly to the vision of safer roads across the nation. I am confident that programs like TSEP will inspire more organisations to take active roles in promoting road safety.”
Speaking at the event, the Guest of Honour – Mr. S.K. Singh, Deputy Commissioner of Police (Traffic) said, “Ensuring road safety requires collective responsibility, and education plays a pivotal role in shaping responsible road users from an early age. Toyota Kirloskar Motor’s Safety Education Programme is a remarkable initiative that empowers students to become proactive advocates for road safety, extending its impact beyond schools into communities. The enthusiasm and creativity displayed by these young minds today are truly inspiring, and I commend Toyota for its unwavering commitment to making India’s roads safer. By nurturing awareness, fostering behavioural change, and driving community engagement, this program is paving the way for a safer and more responsible future.”
Sharing his thoughts, Mr. Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs and Governance, Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, safety is not just a priority—it is a core value. Being part of the automobile industry, our focus is not only on manufacturing safe cars but also on ensuring people’s safety on roads. Through the Toyota Safety Education Programme, we aim to nurture responsible road behaviour among the youth, driving a long-term impact in building safer communities. The overwhelming participation and creativity displayed by the students today reaffirm our belief in the power of education to bring about meaningful change. Our vision is to build a culture where safety is second nature to every individual, and I believe that by educating the youth today, we are building a safer tomorrow.”
 will expand with sessions in Bangalore (Feb 8) and Mumbai (Feb 11). In 2025, the initiative aims to educate over 70,000 students and 600 teachers across 140 schools, reinforcing Toyota Kirloskar Motor's commitment to nationwide road safety.){kind=link}