The global shift towards sustainable transportation has been gaining momentum. India is at the crossroads of a groundbreaking transformation, and the EV industry is at the forefront. The rapid growth of EVs presents a once-in-a-lifetime chance for India to emerge as a global powerhouse in EV manufacturing and technology.
As the world prepares to celebrate World EV Day on September 9, 2023, the Indian electric vehicle (EV) industry is poised for a significant leap forward. This annual event aims to raise awareness about electric vehicles and their potential to transform the way we commute while reducing our carbon footprint. In India, various EV companies and stakeholders are gearing up for this special day with initiatives that promise to further accelerate the EV adoption rate in the country.
The Electric Wave in India
India’s commitment to embracing electric vehicles has grown stronger in recent years. The Indian government, under its Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, has incentivized the production and purchase of electric vehicles. Furthermore, several Indian states have rolled out their EV policies, offering additional incentives and infrastructure development support.
What’s Happening in 2023?
As we approach World EV Day 2023, let’s take a closer look at what key players in the Indian EV sector are doing to enhance awareness and promote electric mobility:
1. Tata Motors: Advancing the EV Ecosystem
Tata Motors, one of India’s largest automobile manufacturers, has been a key player in driving EV adoption in the country. In 2023, the company has planned a series of events leading up to World EV Day, focusing on educating the public about electric vehicles and sustainable mobility. Tata Motors is also expected to launch new electric vehicle models in various segments, catering to a wider range of consumers.
2. Mahindra & Mahindra: Expanding EV Portfolio
Mahindra & Mahindra, a renowned Indian automaker, continues to expand its electric vehicle portfolio. The company’s commitment to EVs is evident in its plans to launch multiple electric models in 2023. Mahindra has also partnered with various state governments to create charging infrastructure and promote electric mobility.
3. Ola Electric: Revolutionizing Commute
Ola Electric, a subsidiary of ride-hailing giant Ola, aims to revolutionize India’s urban commute. In 2023, Ola Electric is set to launch its much-anticipated electric scooter. This affordable and practical EV is expected to make electric mobility accessible to a vast segment of the Indian population. It’s an excellent example of how ride-sharing companies are stepping up their EV game.
4. Government Initiatives: Charging Infrastructure and Incentives
The Indian government’s initiatives to boost the EV ecosystem are expected to gain more momentum in 2023. The focus will be on expanding the charging infrastructure network across the country, making it more convenient for EV owners. Additionally, the government is likely to introduce further incentives and policies to promote electric mobility, including tax benefits and subsidies.
5. Public Awareness Campaigns
In the run-up to World EV Day, various public awareness campaigns and events will be organized across India. These campaigns will aim to educate people about the benefits of electric vehicles, including reduced air pollution, lower operating costs, and reduced greenhouse gas emissions. Such initiatives are essential to dispel myths and misconceptions about electric mobility.
6. Collaborations and Partnerships
In 2023, we can expect to see more collaborations and partnerships among automobile manufacturers, charging infrastructure providers, and clean energy companies. These collaborations will help create a holistic ecosystem for electric vehicles, addressing concerns related to charging accessibility and renewable energy sources.
7. Electrification of Public Transport
The electrification of public transport is another significant trend in India. Several cities are already introducing electric buses and e-rickshaws to reduce urban air pollution. In the lead-up to World EV Day, more cities are expected to announce plans for the electrification of their public transport fleets.
World EV Day on September 9, 2023, will serve as a significant milestone in India’s journey towards a sustainable and eco-friendly transportation system. With the active participation of both government and private stakeholders, the electric vehicle industry in India is poised for substantial growth and development.
As the countdown to this important day continues, it’s essential for individuals, businesses, and policymakers to come together and actively support the transition to electric mobility. Through continued innovation, infrastructure development, and awareness campaigns, India can accelerate its transition to a greener and more sustainable future. World EV Day 2023 is not just a celebration; it’s a call to action for a cleaner and more sustainable tomorrow.
Here are some quotes on World EV Day:
Mayank Bindal, Founder & CEO, Snap E Cabs
In most other companies helping the planet by adopting sustainable practices is undertaken by the CSR wing; While the intent is strong, sometimes execution falters as the goals fail to percolate across the company in a consistent way. However, at Snap-E it would be fair to say that the entire company has imbibed the CSR ethos; We believe that solving some of the most pressing transportation problem for our customers in a profitable way & leading the way to help adopt sustainable practices and helping the planet are not 2 different goals: there are one and the same.
With about 400+ cabs (all 100% EV) in operations, Kolkata based Snap-E is among the largest EV Cab fleet owners in the country. The entire team at EC Wheels Private Limited, which operates under the Snap-E brand in the city of Kolkata, is literally working day and night to ensure that not only do we provide an on-demand, easy to use app based solution for the transportation needs of tens of thousands of customers during the daytime but also ferry additional thousands of employees & executives of large corporates and software companies from their home to their offices during the night. The team believes that we are not just driving the change – we are the CHANGE!
Rajat Verma, Founder & CEO, Lohum
This World EV Day, we at LOHUM applaud the Government of India for introducing legislative clarity early, admire the EV ecosystem for unforeseen levels of innovation, and are inspired by consumers for being fast adopters, tolerating uncertainties in the interest of a clean and green Earth. India can look forward to a decade of transformative impact powered by breakthroughs in EV sector technology, scale, and circularity.
LOHUM’s activities are driving change by building a sustainable supply of energy transition materials. By pioneering solutions that turn EV battery and critical material waste into virtually infinite value, we pace toward a future that makes full use of its resources and takes accountability for our planet.
Mr. Ketan Mehta – Co Founder & CEO, HOP Electric Mobility
“Global climate concerns have been driving nations toward sustainability. India’s pledge for carbon neutrality by 2070 spurs interest in New Energy Vehicles (NEVs) like, Hydrogen Fuel Cells, Electric Vehicles (EVs), among other options. ‘Auto Expo 2023’ earlier showcased a futuristic emphasis among OEMs on Green Energy-powered vehicles.”
“Electric Vehicles’ adoption has been gaining traction due to their lower carbon footprint and cost-efficiency. In the first-half of CY-2023, the segment has experienced consistent sales, surpassing the 100,000-unit mark each month according to government estimates. Efforts are also underway to establish a nationwide charging network by the government and companies collaboratively. E.g. we are expanding our ‘HOP Infinity Energy Network’, which we piloted in Rajasthan, now rolling out to other states.”
“Affordability is key for increasing access to EVs; Battery-as-a-Service is an option, keeping in mind its high upfront cost, separating battery costs from vehicle prices to sweeten the deal. Easy financing is also crucial. We at HOP Electric prioritize financial accessibility with financing at our ‘HOP Experience Centres’ and a PAY AS YOU GO system, aiming to provide quality products at reasonable prices. Our commitment to de-carbonization is aimed at reducing greenhouse gas emissions in mobility.”