Honda unveiled the “Honda 0 Series,” a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models, namely Saloon and Space-Hub, at the CES 2024 in Las Vegas, Nevada, U.S. Honda also presented the world premiere of the new H mark to be used exclusively for the next-generation EV models of Honda.
Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams – How we move you. This slogan conveys the message that Honda will create mobility products and services which enable people to “transcend various constraints such as time and place,” and to “augment their abilities and possibilities.” With such mobility products and services, Honda will support the realization of the dreams of more people and become the driving force that moves society forward.
Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV sales to 100% globally by 2040.”
The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.” With this new EV series, Honda will strive to further advance its “M/M concept” (The “man maximum, machine minimum”) and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights.
Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values:
1) Artistic design that evokes resonance
2) AD/ADAS that ensures safety and peace of mind
3) A “space” for people made possible by the internet of things and connected technologies
4) The joy of driving with the feeling of oneness with the vehicle
5) Outstanding electricity efficiency performance.
In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.
The new H mark: The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.
This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models, the company said in a media release.
