Maruti Suzuki launches Epic New Swift with all-new Z-Series engine at Rs. 6.49 lakh

The latest 4th Generation Swift is set to redefine the hatchback segment, offering customers a compelling combination of style, performance, and innovation. Experience the future of driving with Epic New Swift, now available at Maruti Suzuki ARENA dealerships nationwide.

Maruti Suzuki India Limited (MSIL), India’s largest passenger vehicle maker, proudly presents the Epic New Swift. Designed for the youthful and spirited, the Epic New Swift is poised to create new benchmarks and build on its revered legacy, much like its predecessors.

The sporty design of the new Swift comes with a sense of excitement, featuring a unique ‘wrap-around character line’ that exudes a sense of dynamism that sets the sporty hatchback apart. Its bold stance commands attention while retaining the Swift’s signature silhouette, the company said. Swift comes with smoky LED projector headlamps and boomerang LED DRLs add a futuristic appeal. Adding to its allure are the glossy black front grille, LED front fog lamps, LED rear combination lamps with a distance signature, along with 38.10cm (15 inch) precision cut two-tone alloy wheels.

Maruti has introduced two new body colours– Luster Blue and Novel Orange, alongside a wide range of colours consisting of Sizzling Red, Pearl Arctic White, Magma Grey, Splendid Silver. Three dual tone colour options are also available, namely, Lustre Blue with Midnight Black Roof, Sizzling Red with Midnight Black Roof, Pearl Arctic White with Midnight Black Roof.

The features of the new Swift include 6 airbags, Electronic Stability Program+ (ESP), Hill Hold Assist, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, 3- point seat belts for all seats with reminders, providing all-around protection and stability in diverse conditions.

Speaking on this momentous occasion, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “Since its launch in 2005, the Swift brand has been a symbol of excellence in the Indian automotive landscape. It pioneered the dynamism in the premium hatchback segment and captured the hearts of millions of customers. Our vision for the Epic New Swift is to build on its strong legacy by redefining the Joy of Mobility for Swift lovers and driving enthusiasts alike. The all-new Z-Series engine is a futuristic powertrain that brings about a new dimension of performance and sustainability, making it the most efficient hatchback in its segment. We are committed to meet and exceed our customers’ aspirations and will continue to steer the transformation of the Indian automobile industry by introducing advanced technologies for delivering superior performance.”

Commenting on the launch of the Epic New Swift, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “With over 29 lakh customers in India, the Swift brand name holds a special place in the hearts of customers. Each generation of this premium hatchback has been ahead of its time, anticipating and addressing evolving customer aspirations. With the introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The revolutionary Z-Series engine offers the best of both the worlds by combining performance with higher fuel-efficiency and lower emissions. Armed with a host of safety features such as 6 airbags, 3-point seatbelts for all seats, ESP, ABS with EBD, Hill Hold Assist, the Epic New Swift underscores our commitment to constantly offer enhanced occupant safety. These, in addition to a feature-rich cabin, make the Epic New Swift the most compelling driver-oriented product in its segment.”

The Epic New Swift embodies five key attributes: Stunning Exteriors, Welcoming Interiors, Intrinsic Safety, Fun-to-drive, Technologically Advanced.

Customers can know more about Epic New Swift by logging on to – https://www.marutisuzuki.com/swift