Mercedes-Benz launches the New GLA and AMG GLE 53 4MATIC+ Coupé in India

The New GLA will be offered in three variants – GLA 200, GLA 220d 4MATIC, and GLA 220d 4MATIC AMG Line

India’s most desirable luxury carmaker Mercedes-Benz India launched two new Luxury SUVs, the new GLA SUV and the Performance oriented AMG GLE 53 4MATIC+ Coupé in India. With more than 14,000 units sold, the GLA is one of the most successful SUVs for Mercedes-Benz India, and a desirable stepping-stone into the brand’s aspirational and most comprehensive SUV range. The AMG GLE 53 4MATIC+ Coupe on the other hand is a stylish addition to Mercedes-AMG’s SUV portfolio range. This new performance SUV Coupé will diversify Mercedes-Benz GLE portfolio, by catering to AMG customers desiring for a luxurious, stylish, performance SUV Coupé, which is also highly practical.

Mercedes-Benz India also unveiled the one-of-its kind Concept EQG, underlining commitment to an all-electric future. The unveiling of the Concept EQG precedes the launch of the EQG, thereby readying the legendary ‘G’ to embrace an all-electric future in India. Visually, the concept car is a combination of G-Class’ striking look with select design elements characteristic of Mercedes-Benz’s EV models, presented in a contrasting highlight.

“Today we launched two much-awaited luxury cars across our comprehensive SUV portfolio. The new GLA is a steppingstone into the SUV family offering class-leading powerful engines coupled with enhanced driver convenience and safety. The new AMG GLE 53 Coupe receives further comfort enhancements and performance upgrades which reduces the 0-100 time to just 5 seconds. The result is the perfect blend of Performance and Luxury. For customers seeking something unique, they can select from 7,000+ combinations of paint, trim, and options to build their own one-of-a-kind AMG GLE 53 Coupe. The success of our SUV sales saw it develop to 55% of our total sales in CY 2023. These new models will further develop the desirability of the SUV portfolio,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Top highlights of the new GLA 200, GLA 220d 4MATIC, and GLA 220d 4MATIC AMG Line

       •   Modern, stylish and dynamic exteriors: The GLA combines its SUV character with an athletic silhouette. The new radiator grille with vertical louvres and horizontal fins enhances the powerful character in the progressive line styling. In AMG line the new front apron design and body colored wheel arches add to the sportiness of the design. Added to this is the modernized light signature in the standard LED High Performance front headlights and the LED rear lights. New alloys further enhance the sporty character of the GLA.

      •   More digital and smarter: In the new GLA both hardware and software have taken a major leap forward. The latest generation of MBUX -NTG7 is intuitive to operate and capable of learning. The new telematics system impresses with its design and improved performance. Features like Car-to-X communication further enhance safety.

      •   Wireless smartphone connectivity and improved charging performance: Wireless Smartphone Integration connects the mobile phone with the multimedia system wirelessly via Apple CarPlay™ or Android Auto™. The charging performance has been increased by 20%.

     •     Blind Spot Assist with Exit Warning Function: With Blind Spot Assist, you get two additional radar sensors fitted in the rear bumper. This allows the system to detect bicycles and other vehicles in the blind spot area. If this is the case, a red warning triangle lights up in the appropriate exterior mirror. If the direction indicator is also activated, Blind Spot Assist gives you an audible warning of a possible collision. This warning helps you to safely master typical dangerous situations such as changing lanes, turning and getting out of the car in flowing parallel traffic.

       •    360°camera: The 360° camera provides you all-round visibility and makes it easier for you to maneuver into and out of parking spaces.

       •     New generation of steering wheel: The new generation of steering with touch control panels make operation and control very convenient.

      •   KEYLESS GO: Your KEYLESS-GO vehicle key can stay in your pocket; you do not even need to hold it in your hand. The car recognizes its owner thanks to the stored access and drive authorization. Grasp the door handle, open, climb in, drive off. KEYLESS-GO is always a convenient experience.

    •   Hands-Free Access: The boot lid features contactless opening as the sensor area beneath the rear bumper detects a kicking motion with your foot. This is particularly useful when you come to drop off bags in both your hands in the boot.

    •   Digital Key Handover: Share your vehicle with friends and family – wherever you are, and easily via the Mercedes me App. You unlock your vehicle remotely via the app and activate the stored vehicle key for the user when they are at the vehicle.

     •   Adaptive high beam assist: The vehicle detects oncoming traffic and automatically switches between high and low beam. This enhances visibility and at the same time ensures safety.

    •   Mini Games: A selection of mini games specially developed for the touchscreens turn the compact SUV into a mobile games console. Currently, classic games such as Sudoku, Shuffle Puck, Pairs, Match 3 and a quiz are available.