Swaraj Tractors, a part of the Mahindra Group, has introduced a new range of tractors in 40 HP to 50 HP category. Prices start at INR 6.9 lakh for 42 HP (31.3 kW) for the base variant and go up to Rs 9.95 Lakh for 50 HP (37.2 kW) for the top-end model, the company said.
The new range of tractors from Swaraj signifies its steadfast dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers. Poised to bolster the competitiveness of Swaraj’s product portfolio, the new range has been launched within India’s rapidly expanding and dominant 40-50 HP tractor segment.
With an unwavering commitment to empower farmers and boost agricultural productivity, this range sets new performance standards in this fast-growing segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology. Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.
Hemant Sikka, President, Farm Equipment Sector, M&M Ltd., said, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we’re offering the latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”
Harish Chavan, CEO – Swaraj Division, M&M Ltd., said, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”
Through this new range, Swaraj has infused modern aesthetics, integrated contemporary design elements, and preserved its brand’s authentic timeless design, ushering in a sense of modernity and in a new era for the brand. Furthermore, to enhance the brand’s appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj’s customer base, the company said in a media release.
The new Swaraj range is now available at all Swaraj Dealerships across India, offering excellent value for money. To support farmers, Swaraj Tractors will also provide attractive financing options, ensuring easy access to the latest Swaraj tractor range. These tractors come with a six-year warranty, highlighting Swaraj Tractors’ unwavering commitment to quality and customer satisfaction, assuring reliability and peace of mind for the farming community.
