Assurance Intl Limited has appointed of Mr. Anupam Srivastava as the new Vice President – Sales & Marketing. In this strategic leadership role, Mr. Srivastava will lead the business expansion across the company’s key brand portfolios—Goodyear (Lubricants & Filters), STP (Lubricants, Filters & Batteries), and ACDelco (Lubricants & Batteries).
With over two decades of experience in the lubricants and automotive aftermarket space, Mr. Srivastava brings a wealth of industry insight, strong channel expertise, and a track record of accelerating business growth. Known for building agile teams and delivering consistent results, his leadership comes at a crucial juncture as Assurance Intl gears up for its next phase of growth.
“We are excited to have Anupam join the Assurance Intl leadership team,” said Mukesh Sharma, CEO, Assurance Intl Limited. “His dynamic vision, operational depth, and execution-focused mindset align perfectly with our growth ambitions. His deep understanding of consumer markets and ability to build resilient teams will play a key role in reinforcing our brands and expanding our national footprint.”
During his tenure at Gulf Oil, Mr. Srivastava was consistently recognized as a top-performing Regional Head, quickly rising through the ranks from Area Business Manager to General Manager. His leadership was instrumental in driving market penetration, revamping product portfolios, and unlocking significant rural distribution growth.
Mr. Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser, and Dabur, contributing to his well-rounded industry insight and brand-building capabilities.
Speaking on his new role, Anupam Srivastava shared, “It’s an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders.”
This appointment reinforces Assurance Intl’s commitment to building a future-ready leadership team to scale innovation, expand market presence, and enhance customer engagement across India.
, STP (Lubricants, Filters & Batteries), and ACDelco (Lubricants & Batteries).){kind=link}