Hyundai Motor India Limited (HMIL) has appointed Arjuna Awardee, World No. 1 Para Archer and current World Champion Sheetal Devi as its new Brand Ambassador. Through the partnership, Hyundai will collaborate with Sheetal Devi on purpose-led marketing campaigns, accessibility and inclusion initiatives, and social impact programmes aligned with its global vision of “Progress for Humanity.”
Sheetal Devi, 19, is the World No. 1 Para Archer, current World Champion, Arjuna Awardee and one of India’s most celebrated para-athletes. Hailing from Loidhar village in Jammu & Kashmir’s Kishtwar district, she has redefined sporting excellence by becoming the first Indian para-archer to be selected for an able-bodied national team. Her achievements include a Paralympic medal, two world records and three Asian Games medals, making her one of the country’s most accomplished sportspersons. Beyond her sporting success, Sheetal Devi has emerged as a powerful symbol of resilience, inclusion and equal opportunity, inspiring millions in India and around the world to challenge limitations and pursue their aspirations.
Commenting on the association, Mr. Tarun Garg, Managing Director & CEO, Hyundai Motor India Limited, said, “At Hyundai Motor India, we believe that true progress is driven by the courage to challenge limitations and inspire positive change. Sheetal Devi is not just a champion athlete; she is a symbol of what human determination can achieve when barriers are replaced by opportunities. Her journey inspires millions and we are proud to partner with her as we advance Hyundai’s vision of Progress for Humanity. Together, we hope to spark conversations around inclusion, accessibility and equal opportunities while encouraging individuals to pursue their aspirations without limitations.”
Speaking on the association, Sheetal Devi said, “I am honoured to be associated with Hyundai Motor India, a brand that believes in breaking barriers and creating opportunities for everyone. Hyundai has been a strong supporter of my journey, and I deeply value the trust and encouragement the brand has extended to me. This partnership represents our shared belief in perseverance, inclusion and the pursuit of excellence. I look forward to working with Hyundai and contributing to initiatives that inspire people to believe in their abilities and achieve their fullest potential.”
Hyundai’s partnership with Sheetal Devi highlights its commitment to inclusion, accessibility and equal opportunities, while celebrating human potential and progress.
The association, which began in 2023 through Hyundai’s Samarth by Hyundai initiative, represents a shared commitment to resilience, excellence, inclusion and breaking barriers. Through campaigns and community initiatives, Hyundai and Sheetal Devi aim to promote awareness around accessibility and inspire conversations about equal opportunities.
