Elektrobit has appointed Sai Sridhar as the Managing Director of Elektrobit India. In this role, he will lead business operations and drive sustainable growth in the Indian market. Sridhar succeeds Satish Sundaresan, who has transitioned to Lumax Auto Technologies as Chief Technology Officer (CTO).
Alongside his new responsibilities, Sridhar will continue as Chief Revenue Officer (CRO) for India and ASEAN. With over 21 years of experience spanning the automotive, energy, and consumer durables industries, he has held key leadership roles in sales, program and project management, strategic marketing, and new product development.
Sai Sridhar holds a bachelor’s degree in electrical engineering from the National Institute of Technology, Jaipur. Before joining Elektrobit, he was the Business Head for India, Japan, and ASEAN at OSRAM Continental. His career also includes leadership roles at Continental, Honeywell, and Bosch.
Elektrobit, a subsidiary of Continental, is a global provider of embedded and connected software solutions for the automotive industry. In India, the company plays a key role in automotive software development, focusing on vehicle infrastructure, connectivity, security, automated driving, and user experience.
Headquartered in Bengaluru, Elektrobit India contributes to the advancement of next-generation automotive technologies. The company provides software solutions that help original equipment manufacturers (OEMs) and Tier-1 suppliers develop advanced, scalable automotive systems. Its expertise spans software frameworks for electronic control units (ECUs), middleware solutions, and safety-critical software for modern vehicles.
Elektrobit India collaborates with global and local automotive companies to integrate software-defined vehicle technologies. Its solutions enable the implementation of advanced driver assistance systems (ADAS), functional safety mechanisms, and high-performance computing platforms within vehicles. The company also supports the industry’s transition toward software-defined architectures, which enhance vehicle automation and digitalization.
In addition to software products, Elektrobit India focuses on engineering services, including software integration, validation, and consulting for automotive software development. The company works with automotive partners to address evolving regulatory and industry standards, ensuring compliance with safety and cybersecurity requirements.
