Yokohama Rubber Company has announced the appointment of Angelo Noronha as the new President and CEO of Yokohama-ATG, effective January 1, 2025. Noronha, who has been with the company for over 15 years, currently holds the position of President of Global Aftermarket Sales.
In response to the appointment, Nitin Mantri, Co-Chief Operating Officer of YRC, praised Noronha’s extensive industry experience and leadership. Mantri emphasized that Noronha’s strategic vision and deep understanding of the business would help Y-ATG continue its mission of being a customer-centric and agile organization.
Yokohama-ATG is a global leader in the design and manufacture of off-highway tires for industries such as agriculture, forestry, construction, mining, earthmoving, ports, and industrial operations. Its well-known brands, including Alliance, Galaxy, and Primex, offer tire solutions tailored to the unique demands of each sector.
The Alliance brand has been a key player in agriculture and forestry for over 70 years, offering a comprehensive range of tires for various applications. Galaxy specializes in construction and earthmoving, providing durable tire solutions for challenging environments.
Y-ATG’s extensive product lineup consists of more than 4,000 SKUs, serving both aftermarket and OEM needs. Supported by a vast global distribution network, the company ensures reliable product delivery and after-sales service in over 120 countries.
With Noronha at the helm, Y-ATG is poised to strengthen its commitment to high-quality tire solutions and enhance its presence in the global off-highway tire market.
