Aston Martin opened the doors to Q New York, its first ultra-luxury flagship on 450 Park Avenue, in New York City.
The new location brings the highest levels of the iconic British brand’s bespoke service, Q by Aston Martin to North America for the very first time, providing the most sophisticated luxury specification experience available anywhere in the world.
The first-of-its-kind landmark location forms a key pillar of Aston Martin’s ultra-luxury brand and customer experience strategy, with the commitment to provide the very best possible environment for its most discerning clients to create their own intimately personal Aston Martin.
Conscientiously designed to immerse onlookers into the thrilling world of Aston Martin, visitors on Park Avenue are greeted by a unique window installation of epic proportions, named the ‘Champagne Frame’. Created with one of the largest single panes of glass ever installed into a New York building, the grand window frame looks into the stars – Aston Martin’s most iconic models – which are carefully illuminated by an impressive 2,100 bulb chandelier – spanning 40-meters (131-foot). Meanwhile, the use of mosaic tiles and commanding dining tables helps define the new flagship, bringing the best of British to one of the most prominent streets in the world.
Lawrence Stroll, Executive Chairman of Aston Martin said: “The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin’s shift to an ultra-luxury brand. It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners’ passion for Aston Martin.
“We recognise the growing trend of personalisation across the luxury goods segment and see huge value in investing in our customer experience to create the best specification experiences available anywhere in the world. With a 92% increase in Q by Aston Martin take-up in the Americas last year, this is the perfect time and the perfect place for us to open our very first global flagship location.”
The design principles of the space are built upon quintessentially British architecture, including extensive use of mosaic tiles, chandeliers, beautifully framed grand windows, fireplaces, and mantel pieces, as well as large scaling dining tables.
Ensuring the space reflects the latest design trends befitting of 21st century Manhattan, an extensive level of attention has been paid to adapting materials and furnishings, all of which are underlined with a conscious awareness of sustainable materials and practises, in line with Aston Martin’s Racing. Green. sustainability strategy.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin said: “Creating wondrous places, spaces and experiences are important design statements for us. And just as we belong in Formula One as British makers of ultra-luxury high-performance sports cars, Aston Martin belongs in New York City. It’s a place where dreams come true.
“We have created Q New York as a landmark across the Atlantic where our customers can collaborate with our designers to make their own lifelong Aston Martin dreams come true.
“This is our version of creative performance design and precision craft at their finest – with sights and sounds, shapes and forms, and vivid colours and textured materials – all presented using the latest technology to provide customers with the engaging Aston Martin experience that they deserve.”
Q New York is now officially open at 450 Park Avenue, with appointments available to be scheduled by any Aston Martin dealer.
