Off-highway tire manufacturer Balkrishna Industries Ltd. (BKT) has appointed Anette Sklarz Justice as the head of marketing for BKT USA.
According to the company, Anette’s addition aligns with BKT’s commitment to strengthening its brand presence in the U.S. market.
Anette will lead the marketing and communication unit at the BKT subsidiary in Ohio, U.S., to further extend the company’s presence in the tire market. She will focus on the brand’s growth strategy and develop communications plans tailored to the U.S. market, BKT said.
A press release stated that Anette Sklarz Justice’s appointment not only strengthens BKT USA’s leadership but also reinforces the company’s commitment to building a strong and recognizable brand presence. BKT aims to enhance brand visibility, improve communication strategies, and expand its reach to customers and industry players through quality content and strategic initiatives.
“I am thrilled to join the incredible BKT team and contribute to the growth of an ambitious company that embraces the future while staying true to its traditional values,” said Anette. “In my new role, I look forward to driving the company’s success in the U.S. market during this dynamic period. My key focus will be on fostering stronger, long-term relationships with journalists, customers, and local partners, while also supporting the team in exploring new growth opportunities.”
