Honda has unveiled “Relentless Spirit,” a new multi-channel brand campaign celebrating the company’s racing heritage and the performance-focused character of its hybrid-electric vehicles. The campaign showcases Honda’s hybrid lineup, including the Honda Civic, Honda Accord, Honda CR-V and the new Honda Prelude, alongside several championship-winning Honda racing machines.
A new promotional film released as part of the campaign features the hybrid models driving through city streets, mountain roads, muddy trails and high-speed test tracks, while motion trails of Honda race vehicles visually represent the racing spirit engineered into the brand’s electrified vehicles.
Honda’s high-performance machines featured in the campaign include the Honda IndyCar, Civic Type R TCR race car, Honda CR-V Hybrid Racer known as “The Beast,” Honda Talon 1000X sport side-by-side and the Africa Twin DCT adventure motorcycle.
According to Honda, the “Relentless Spirit” campaign also reflects the company’s position as the most fuel-efficient full-line automaker in the United States, based on the US Environmental Protection Agency’s Automotive Trends Report.
The campaign follows a record year for Honda’s electrified vehicle sales in the US market. In 2025, the company surpassed 400,000 electrified vehicle sales in America for the first time, marking its third consecutive annual hybrid sales record.
Honda also highlighted the growing popularity of its hybrid models among younger buyers. The Civic Hybrid, Accord Hybrid and CR-V Hybrid continue to rank among the industry’s most popular vehicles in their respective segments while remaining priced below the US industry average new vehicle transaction price. Honda listed starting prices for the Civic Hybrid at $30,100, Accord Hybrid at $32,100 and CR-V Hybrid at $36,000.
Campaign Media Placements
“Relentless Spirit” will run across broadcast television, cable, streaming and social media, with a heavy presence in high-profile sports, including the 110th Indianapolis 500 on FOX, 2026 FIFA World Cup local TV broadcast coverage, NBA and NHL playoffs and key WNBA match-ups. The campaign also will feature unique social creative highlighting the fun-to-drive spirit behind the Honda hybrid lineup, debuting later this month.
The Honda Racing Spirit
The Honda “Racing Spirit” is at the heart of every Honda vehicle – a commitment to competition, innovation and the relentless pursuit of performance. Honda applies race-proven engineering across its lineup of production vehicles, including its advanced hybrid models that benefit from technologies developed in the company’s championship-winning IndyCar and Formula 1 powertrains. By transferring innovations forged under the extreme demands of pinnacle motorsports, Honda delivers vehicles that balance efficiency, precision and an engaging, fun-to-drive experience for everyday drivers.
The Honda hybrid-electric lineup currently features four fun-to-drive and fuel-efficient models – Civic hybrid, Accord hybrid, CR-V hybrid and the new Prelude hybrid – and represents over 30% of Honda brand sales.
Starting in 2027, Honda will begin launching its next-generation hybrid models featuring both an all-new hybrid system and platform. Honda will launch 15 next-generation hybrid models globally, primarily in North America, by 2030.
- 2026 Honda Civic hybrid: The Honda Civic is the retail #1 model in the industry’s largest passenger car segment this year, capturing over 25% of all segment sales and the top volume gateway model for the Honda brand. Civic hybrid represents about one-third of all Civic sales and was named the 2025 the North American Car of the Year. Offered as either a sedan or hatchback, Civic hybrid combines the fun-to-drive spirit of Civic with the award-winning Honda two-motor hybrid-electric system for quick, effortless acceleration while still receiving outstanding EPA fuel economy ratings 50-mpg city and 47-mpg highway.
- 2026 Honda Accord hybrid: The Honda Accord is America’s best-selling car over the last five decades, with nearly 15 million sold since its debut in 1976. The refreshed 2026 Accord makes up over 25% of all retail midsize car purchases with Accord hybrid representing more than 50% of all Accord sales. Sleek, powerful and electrified, Accord hybrid delivers exceptional performance, outstanding efficiency, a sporty, exhilarating driving experience, and has received outstanding EPA fuel economy ratings of 51-mpg city and 44-mpg highway.
- 2026 Honda CR-V hybrid: The Honda CR-V is the retail #1 model in the industry’s largest segment and the best-selling Honda vehicle, with hybrid models representing more than 50% of all CR-V sales. For 2026, the CR-V hybrid lineup gets even better with the new TrailSport hybrid that brings more rugged styling and improved capability – the first Honda SUV to combine rugged TrailSport design and trail-ready all-terrain tires with the award-winning Honda two-motor hybrid-electric system. CR-V hybrid models have received outstanding fuel economy ratings of 43-mpg city and 36-mpg on the highway.
- 2026 Honda Prelude Hybrid: The latest addition to the Honda hybrid lineup, the new 2026 Honda Prelude hybrid-electric sports coupe, was introduced to the U.S. market late last year. The first-ever electrified Prelude is the first model to pair the award-winning Honda two-motor hybrid-electric powertrain with the high-performance chassis hardware from the iconic Civic Type R to deliver an engaging grand touring experience, while remaining comfortable for everyday driving. The fuel-efficient Honda Prelude is America’s most fuel-efficient sports coupe and has received outstanding EPA fuel economy ratings of 46-mpg city and 41-mpg on the highway.
