KW Automotive acquires BBS assets, Reviving light alloy wheel production

KW Automotive, owner of the BBS brand and aftermarket business, has acquired all key assets of the BBS plants in Schiltach and Herbolzheim, Germany, from BBS Autotechnik GmbH’s ongoing insolvency proceedings after successful negotiations.

KW Automotive, owner of the BBS brand and aftermarket business, has secured all key assets of BBS plants in Schiltach and Herbolzheim, Germany, from BBS Autotechnik GmbH’s insolvency proceedings. The acquisition includes tools, production equipment, utility models, and inventory.

Klaus Wohlfarth, Managing Partner of KW Automotive GmbH, expressed his commitment to revitalizing BBS, stating that this acquisition sets the foundation for a fresh start after recent challenges. The purchase price remains undisclosed.

At the Schiltach site, these newly acquired resources will open up opportunities to further develop the vertical range of manufacturing and, consequently, enhance the overall manufacturing concept. Gaining full control over the plant’s assets enables the restart of a largely automated and digital production line, which has been in place since late 2023, with the goal of manufacturing BBS wheels quickly and flexibly.

KW Automotive has implemented key preparatory measures for restarting BBS production at its newly established wheel manufactory in Herbolzheim. With logistics resuming and the paint shop recommissioned, the focus remains on the BBS aftermarket business, ensuring swift delivery of highly customized wheels to enthusiasts.

The future of BBS is centered around the innovative BBS Unlimited product range, emphasizing customization and flexibility. “Our goal is to offer every BBS fan multiple design options, ensuring a unique, customer-centric experience,” says Klaus Wohlfarth.

BBS Unlimited: A Revolutionary Wheel System by BBS & KW Automotive

BBS and KW Automotive have introduced BBS Unlimited, an innovative light alloy wheel system designed for unmatched flexibility and performance. Featuring a seamless integration of components, these wheels offer a variety of colors, sizes, rim widths, and concavities. Customization options include collision protection rings, hub caps, valve caps, and high-quality titanium wheel bolts.

Manufactured using the flow-forming process, BBS Unlimited wheels have a 5×117.5 mm bolt circle and can fit nearly any five-hole vehicle using BBS hub adapters and centering rings. This adaptability benefits both customers and dealers, ensuring a perfect fit for diverse requirements.

Available in 19 to 22-inch diameters and rim widths from 8 to 12 inches, BBS Unlimited delivers premium customization and precision. For more details, visit www.bbs.com.