Montra Electric, the EV division of the 125-year-old Murugappa Group, has strengthened its footprint in Northeast India with the opening of an exclusive electric three-wheeler (e-3W) dealership in Silchar, Assam. The new outlet, launched in collaboration with Sunbird Super Energy Private Limited, is strategically located on Sonai Road.
The Silchar dealership will offer Montra Electric’s SUPER AUTO (Passenger) and SUPER CARGO (Load Carrier) models—both designed to deliver exceptional range, strong performance, and a lower cost of ownership for drivers, fleet operators, and last-mile mobility businesses. The facility also features a fully equipped service bay, trained technicians, and readily available spare parts to ensure reliable and efficient after-sales support.
The inauguration event was attended by notable Assam leaders, including Shri Khalin Uddin Mazumdar (MLA, Katigorah) and Shri Karim Uddin Barbhaya (MLA, Sonai), marking a significant milestone in the region’s push toward sustainable mobility.
Speaking at the launch, Mr. Jalaj Gupta, Managing Director of TI Clean Mobility Pvt Ltd (Montra Electric), said, “The opening of our Silchar dealership reinforces Montra Electric’s commitment to creating an accessible and trusted EV ecosystem across India. Assam is fast emerging as a national benchmark for electric three-wheeler adoption, and we are happy to be part of this transition with a reliable partner like Sunbird EV in Silchar.”
Mr. Suhel Ahmed, Dealer Principal of Sunbird Super Energy Private Limited (Sunbird EV), said: “We are delighted to be part of the Montra Electric family and join hands in making Silchar a greener and cleaner city. Montra Electric’s Super Auto and Cargo are very promising offerings, and I am confident we will be able to serve the city well with our customer-centric approach in the coming days.”
This is the 12th dealership for Montra Electric in Assam for electric three-wheelers. The showroom area is of 1200 Sqft and a workshop area of 900 sqft.
With over 85% of new three-wheelers in the state already electric, Assam is on track to become India’s first state to achieve 100% electric three-wheeler adoption. This shift underscores the region’s growing appetite for clean mobility and the rising role of EVs in last-mile connectivity.
The inauguration of the Silchar dealership further strengthens Montra Electric’s expanding retail and service network across India, as the company continues to accelerate its mission of delivering intelligent, sustainable mobility solutions that drive progress for communities and businesses nationwide.
