National Engineering Industries Ltd. (NEI), part of the CKA Birla Group and manufacturer of NBC Bearings, has stepped up its fight against counterfeit products with coordinated enforcement actions in Delhi and Bengaluru. These operations, conducted alongside local authorities and authorized representatives, targeted major counterfeiting networks, resulting in the seizure of fake NBC-branded goods worth over INR 2 Crore.
Following complaints lodged by NBC Bearings through authorized channels, the DIU North District Police (PS Kashmere Gate) executed targeted raids across key counterfeit hubs in Delhi, including Gali Rajan Kalan and Kashmere Gate. The operations recovered thousands of fake bearings, empty cartons, pouches, dies, and a laser-marking machine used to forge product codes, disrupting the counterfeit supply chain.
These enforcement efforts extended to Bengaluru’s JC Road as well, targeting units involved in the production and distribution of counterfeit NBC products. The seizure of advanced stamping equipment reveals the scale and sophistication of the illegal operations that were brought down. The investigative teams were supported by authorised third party and NBC’s technical experts, who verified the counterfeit stock on site.
Rajesh Premchandran, Chief Sales & Marketing Officer, NEI, stated: “Counterfeit bearings pose a severe threat to vehicle safety and industry reliability. At NBC, we uphold a strict Zero Tolerance Policy against counterfeiting and remain committed to protecting our protecting our customers, and brand integrity.”
Taken together, these actions have led to dismantling of counterfeit manufacturing networks at their source. The company continues to step up its anti-counterfeiting efforts to safeguard customers, partners, and the industries it supports.
Customers are advised to buy through authorised dealers and rely on the NBC Connect App available on both play store and app store for IOS users, which offers quick, free verification of genuine products and confirms product authenticity within seconds.
