Entellus secures ₹50 crore funding to expand Rare Earth Magnet Manufacturing in India

With electric vehicles, renewable energy systems and advanced electronics driving demand for rare earth magnets, Entellus’ expansion comes at a critical time for India’s clean mobility and energy transition. By localising NdPr and sintered magnet manufacturing, the company aims to reduce import dependence and strengthen India’s position in global rare earth supply chains.

Entellus Industries, India’s first rare earth metals and alloy manufacturing company, has raised ₹50 crore (USD 5.5 million) in its second funding round, led by ZeroW, a boutique investment firm focused on deep-tech and emerging sectors. ZeroW is backed by the Mekapati Family Office, promoters of the KMC Group, one of India’s largest infrastructure conglomerates. ValPro acted as the transaction adviser for the deal.

Earlier, Entellus had raised USD 12 million from Social Capital, a Silicon Valley–based venture capital firm, to establish its operations and set up NdPr metal and bonded powder alloy manufacturing facilities in Tamil Nadu.

The fresh capital will be deployed towards capital expenditure to expand into sintered alloy manufacturing and to commercialise existing product lines. With the planned expansion and proven product capabilities, Entellus expects to scale up to a production capacity of approximately 2,000 tonnes of magnets per year, strengthening India’s domestic capabilities in critical rare earth materials.

Commenting on the fundraise, Simha Kumar, CEO, Entellus, said: “Proving technical capabilities in rare earth metal and alloy manufacturing is non-trivial and we are the first ones to achieve it verifiably in india. We wish to use this advantage in making India a truly global hub for rare earth magnet manufacturing” 

The investment comes amid increasing focus on domestic manufacturing of critical materials under national initiatives such as Make in India, as global supply chains for rare earths and magnet materials undergo structural realignment. Entellus’s approach—building private-sector, commercially viable rare earth metal and alloy capacity—reflects a growing role for Indian manufacturing in strategic materials.

Entellus, founded in 2022, manufactures rare earth metals and alloys such as NdPr metal, bonded powders and strip-cast alloys for permanent magnets used in EVs, wind energy, defence and electronics, with a focus on scalable, high-quality and sustainable manufacturing in India.