JSW MG Motor India has sold over 65,000 units of the MG Windsor to date, with a notable 70% of total sales coming from non-metro markets. Key metro cities such as Delhi, Mumbai, Kolkata, and Chennai account for the remaining 30%, reflecting a clear shift in EV adoption across the broader Indian market.
The company attributes this growing acceptance in smaller cities to increasing awareness and the cost benefits associated with electric vehicles. As India’s best-selling EV, the MG Windsor’s strong traction in non-metro regions highlights evolving consumer preferences and the expanding footprint of electric mobility nationwide.
According to the carmaker, the MG Windsor’s compelling value proposition has struck a chord with customers, particularly first-time buyers in these regions. Its unique ‘ABC’ formula—offering the price of an A-segment car, the exterior footprint of a B-segment vehicle, and the interior space of a C-segment model—has made it an attractive and practical choice for those looking to transition to sustainable mobility.
MG Windsor delivered on all fronts, offering a compelling blend of practicality, technology and sustainability that appealed to a wide range of customer segments. It provides ample space to delight families, intelligent features that impress tech-savvy buyers, and a clean, efficient powertrain for EV enthusiasts.
The MG Windsor, India’s 1st Intelligent CUV, combines the expanse of a sedan and the versatility of an SUV. Offered with a starting BaaS price of INR 9.99L + INR 3.9/kms*, it delivers 100 KW (136ps) of power and 200Nm of torque. Enhancing flexibility for diverse driving needs, the MG Windsor comes with two battery options: a 38-kWh pack offering a range of 332 km#, and a 52.9-kWh PRO variant delivering an impressive 449 km#. Additionally, the MG Windsor comes with a lifetime battery warranty for the first owner and a 3-60 assured buyback plan, offering customers greater peace of mind.
The MG Windsor comes with a futuristic ‘AeroGlide’ design language, transcending the concept of traditional segmentation. Inside, the car is offered with business-class comfort that features ‘Aero Lounge’ seats reclinable to 135 degrees, providing utmost comfort. Additionally, the massive 15.6” GRANDVIEW Touch Display on the centre console provides an intuitive driving experience.
