VIDA, powered by Hero MotoCorp, has announced a unique purpose-driven initiative in partnership with Kolkata Knight Riders (KKR), bringing together the excitement of cricket and the future of sustainable mobility. As the Title Partner of KKR, VIDA has launched the ‘6 for 6’ campaign — a first-of-its-kind initiative that transforms every six hit on the field into a step forward for India’s EV charging infrastructure.
Under the campaign, VIDA has pledged to install a 6kW fast charger for every six hit by Kolkata Knight Riders during the 2026 T20 season. The initiative aims to directly contribute to the expansion of India’s electric vehicle ecosystem, while encouraging faster adoption of electric mobility across the country.
The ‘6 for 6’ campaign aligns with VIDA’s mission to democratise electric mobility and strengthen EV accessibility nationwide. By linking cricket milestones with infrastructure growth, the brand is turning on-field performance into real-world impact for EV users and the broader mobility ecosystem.
This initiative also builds on VIDA’s rapidly expanding charging network, which currently stands as one of India’s largest fast-charging ecosystems, with more than 5,300 fast-charging points spread across over 430 cities. The additional chargers deployed through the campaign will further enhance charging convenience, reduce range anxiety, and support the growing number of EV users in India.
With the ‘6 for 6’ campaign, VIDA and Kolkata Knight Riders aim to combine sports enthusiasm with sustainable innovation, helping accelerate India’s transition toward cleaner, smarter, and more accessible electric mobility.
Commenting on the initiative, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future. With our growing network of fast chargers and our innovative removable battery technology, VIDA is committed to building an ecosystem that accelerates the adoption of electric mobility across the country, enabling more people to experience the thrill of new-age mobility.”
Mr Venky Mysore, Chief Executive Officer, Kolkata Knight Riders, said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. At KKR, we are committed to ensuring that our on-field moments carry significance beyond the cricket field as well. By linking every six to the expansion of EV charging infrastructure, this partnership with VIDA transforms fan excitement into tangible progress and reflects our shared commitment to innovation and sustainability for the future.”
As part of the campaign, VIDA has also unveiled co-branded fast chargers in the signature KKR colours at prominent locations. An iconic installation was recently unveiled by KKR players, symbolising the partnership between sport, sustainability, and the future of mobility.
The VIDA fast-charging network is designed to be safe, reliable, and easy to use. These chargers can power VIDA electric scooters from 0 to 80 percent in just 1 hour, ensuring that riders can quickly get back on the road. Beyond city limits, VIDA chargers are also strategically placed along key highway corridors connecting major urban centres. This growing infrastructure is helping make longer EV journeys more convenient and reliable for consumers across the country.
Complementing the fast-charging ecosystem, VIDA’s removable battery technology allows users to charge their scooters using any standard 5A household plug point, offering an added layer of convenience and flexibility for everyday riders. By linking the thrill of every six with the expansion of India’s EV infrastructure, the campaign turns cricket’s biggest moments into a powerful drive toward a cleaner, more connected electric future.
