Honda has secured seven Kelley Blue Book 2026 Consumer Choice Awards, the highest number earned by any automaker this year. The brand received top honors including America’s “Best Overall Brand,” “Most Trusted Brand,” and “Best Value Brand.” In addition, Honda was recognized as the “Best In-Vehicle Experience Brand,” “Best Performance Brand,” “Best Car Styling Brand,” and “Best Overall EV/Hybrid Brand.”
With these latest wins, Honda’s total tally reaches 44 Kelley Blue Book Consumer Choice Awards — the most received by any brand to date. This includes 10 “Best Overall Brand” awards over the past 13 years and an impressive 12 consecutive wins in the “Best Value Brand” category.
“Honda is an absolute standout this year in Kelley Blue Book’s Consumer Choice Awards, sweeping all of the non-luxury brand wins along with the top EV/hybrid brand honors,” said Vanessa Ton, senior research and market intelligence manager at Cox Automotive. “This data-driven award sweep demonstrates new-car shoppers’ high opinions of Honda on everything from trust and value to styling, performance and more.”
Kelley Blue Book’s prestigious Consumer Choice Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2026 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.
Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and purchase consideration among new-car shoppers.
