Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the entry of the Volkswagen brand into Sri Lanka through a partnership with Continental Cars and Commercials Ltd. The move marks an important step in the company’s regional expansion strategy and reinforces its long-term commitment to the Sri Lankan market.
Volkswagen will begin operations in Sri Lanka with the launch of two globally recognised models — the Volkswagen Taigun SUV and the Virtus sedan. The models combine European engineering, advanced safety features and a premium ownership experience supported by dedicated sales and after-sales services.
Both the Taigun and Virtus are manufactured at SAVWIPL’s Chakan facility in Pune and exported to international markets, further highlighting the company’s “Make-in-India, for India and the World” manufacturing strategy.
Speaking on the occasion, Piyush Arora, MD and CEO, Škoda Auto Volkswagen India Private Limited, said, “Sri Lanka is a market with strong automotive passion and a deep appreciation for quality engineering. Volkswagen’s entry in the country marks not just the expansion of our footprint, but our long term strategy to leverage our scale, localisation and engineering capabilities to build sustainable growth beyond India. With our partner Continental Cars and Commercials Ltd, we are proud to introduce Volkswagen in Sri Lanka, beginning with the Taigun SUV and Virtus sedan. Our focus is to build trust through reliability, customer centricity, and a premium ownership experience backed by strong service support.”
Jan Bures, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India Private Limited, said, “With the Taigun and Virtus, we are introducing two products that address clear customer preferences in Sri Lanka’s premium passenger vehicle market. Our focus is to build the Volkswagen brand with the right product mix, a strong retail presence, and a dependable after-sales experience that gives customers confidence from day one. This is not just about expanding our horizons in South Asia, but also about creating a solid foundation for sustainable growth over the long term.”
Continental Cars and Commercials Ltd, an experienced player in Sri Lanka’s premium automobile sector, is supporting the introduction of the Volkswagen brand in the market. As a part of the brand launch, SAVWIPL and Continental Cars and Commercials Ltd have inaugurated a world-class 3S facility in Sri Jayewardenepura Kotte – one of the most affluent residential areas of Colombo. With a built-up area of 18,713 sq. ft., nearly one acre of property area, and more than 20 service bays, the new Volkswagen showroom is designed to offer customers a comprehensive Sales, Service, and Spares experience under one roof.
Volkswagen’s entry into Sri Lanka comes at a time when the market is showing clear signs of stabilisation and recovery, with customer interest in premium mobility on the rise. The Sri Lanka launch also reflects SAVWIPL’s long-term vision to strengthen its role as a regional manufacturing and export hub for the Volkswagen Group.
