Electric mobility platform BLive has unveiled BLive PRIME, a new four-wheeler electric vehicle franchise model designed to drive the adoption of electric mini-trucks in India’s rapidly expanding last-mile logistics market.
The launch comes at a time when India’s logistics and delivery ecosystem is witnessing strong growth, fuelled by the rapid expansion of e-commerce and quick-commerce services. With the last-mile delivery segment projected to grow at a compound annual growth rate (CAGR) of 15–20%, fleet operators are increasingly seeking high-utilisation, cost-effective and sustainable transportation solutions, creating significant opportunities for electric cargo vehicles.
Through BLive PRIME, the company aims to enable entrepreneurs and fleet operators to participate in the transition towards electric logistics by offering a structured ownership and fleet management model for electric cargo vehicles.
As part of its expansion strategy, BLive plans to deploy 500 electric cargo vehicles during the current financial year. The rollout will begin in Bengaluru before expanding to other major logistics hubs, including Delhi, Chennai and Hyderabad over the coming months.
The initiative is expected to support the growing demand for clean urban freight mobility while helping reduce operating costs and emissions in the last-mile delivery sector. By expanding access to electric cargo fleet ownership, BLive aims to strengthen India’s transition towards sustainable logistics and accelerate the adoption of electric commercial vehicles across key urban markets.
BLive PRIME is designed to bridge the gap between growing fleet demand and access to structured capital, enabling investors to participate in this transition through an asset-backed model. With an entry investment starting at ₹50 lakh, the model follows a 100% franchisee-owned, company-operated structure, in which investors own electric mini-truck fleets while BLive manages end-to-end operations, including deployment, utilisation, and maintenance. BLive’s fleet ecosystem leverages proven commercial EVs such as the Tata Ace EV, widely used in last-mile logistics for its suitability in urban delivery operations and consistent performance in high-frequency use cases.
Through its existing network, BLive supports deployments across leading logistics and delivery platforms, including Hyperpure, Porter, and Delhivery, among others, highlighting the strong and sustained demand for electric mini trucks in real-world commercial operations.
Commenting on the launch, Sandeep Mukherjee, Co-Founder & CEO, BLive, said, “India’s EV transition is entering a phase where scale will be driven by commercial use cases, particularly in last-mile logistics, where demand is predictable, and utilisation is high. With BLive PRIME, we are building a model that connects capital with this demand, enabling investors to own EV assets while we manage operations and ensure their deployment within a growing logistics ecosystem. This approach not only accelerates fleet electrification but also creates a structured, scalable pathway for participation in India’s EV growth story.”
BLive has been building an integrated EV ecosystem across fleet deployment, rider enablement, and franchise-led expansion. With the introduction of BLive PRIME, the company is expanding into larger-format commercial EV fleets, unlocking a significantly larger opportunity in urban logistics. The model is designed to:
● Enable scalable EV fleet expansion through investor participation
● Support the electrification of high-frequency delivery operations
● Create asset-backed, demand-linked opportunities in the EV ecosystem
As India’s logistics sector continues to evolve, electric mini trucks are expected to play a central role in enabling efficient and sustainable delivery networks. BLive PRIME aims to accelerate this shift by aligning demand, infrastructure, and capital into a single, scalable model.
