Apollo Tyres has strengthened its premium retail strategy with the inauguration of a new super-premium branded outlet in Jaipur. Located at Bhagwati Motors Nokha Pvt. Ltd. on New Sanganer Road in the Mansarovar area, the flagship store is designed to elevate the tyre-buying experience and redefine customer engagement in the mobility sector.
The outlet was inaugurated by Rajesh Dahiya, Vice President and Business Head, Apollo Tyres Ltd., marking another milestone in the company’s ongoing premiumisation journey and its commitment to delivering an enhanced retail experience for customers.
Designed as more than a conventional tyre store, this retail format combines premium products, expert consultation and technology-enabled services with a community-focused experience for automotive enthusiasts. Customers will have access to personalised tyre recommendations based on their vehicle, driving style and mobility needs, alongside digital appointment booking, quick-fit services and premium hospitality.
Speaking at the inauguration, Rajesh Dahiya, Vice President and Business Head, Apollo Tyres Ltd, said “The expectation of today’s customers extend well beyond the product itself. With this new retail format, we are creating a premium destination that combines expert advice, convenience and personalised service, while building stronger engagement with the automotive community.”
Highlights of the New Super Premium Outlet
- Personalised tyre and mobility recommendations based on vehicle type and driving requirements
- Premium customer experience with lounge-style waiting areas and expert consultation
- Technology-enabled services, including digital appointments and faster fitment
- Curated tyre portfolios and service packages for premium, luxury and performance vehicles
- A community space for automotive enthusiasts to connect through brand-led engagement initiatives
The Jaipur outlet is the second one, after Bengaluru, in a planned network of super premium retail stores. Apollo Tyres intends to open 3-4 more such outlets across major metropolitan cities over the coming months as it strengthens its premium retail footprint in India.
The new format reflects Apollo Tyres’ premiumisation journey, and moving beyond traditional tyre retailing by offering customers a more personalised, experience-led engagement while reinforcing its position in the premium mobility segment.
