Ashok Leyland has strengthened its presence in Northeast India with the inauguration of two new medium and heavy commercial vehicle (M&HCV) dealerships in Assam in partnership with Bimal Auto Commercial Pvt. Ltd. The new facilities, located in Dibrugarh and Bongaigaon, expand the company’s sales and service network in the region, taking its total M&HCV touchpoints in Assam to 26.
The Dibrugarh dealership, situated at Dinijan, is a fully integrated 3S (Sales, Service and Spares) facility, while the second outlet has been established in Bongaigaon. Both dealerships are designed to provide comprehensive sales, service and aftersales support, enhancing convenience and uptime for commercial vehicle customers across the state.
Commenting on the expansion, Madhavi Deshmukh, National Sales Head – MHCV, Ashok Leyland, said, “These state-of-the-art facilities will further strengthen our ability to deliver a superior sales and service experience to customers in Assam. Together with our channel partner, Bimal Auto Commercial, we remain committed to meeting the evolving transportation needs of customers across the Northeast.”
The new dealerships feature modern infrastructure, including 10 quick-service bays each, wheel-alignment machines, pneumatic systems, accident repair bays, and mobile service vans. The facilities are also supported by trained service technicians, ensuring efficient maintenance and aftersales support to maximise vehicle uptime.
Rohit Sarawagi, Bimal Auto Commercial Pvt. Ltd., said the dealerships have been developed with a customer-first approach and will deliver a seamless ownership experience through best-in-class sales and aftersales services.
With the latest expansion, Ashok Leyland continues to strengthen its dealership footprint and customer support network across the Northeast, reinforcing its commitment to India’s growing commercial vehicle market.
