Cars24 has announced the launch of Deployment Inc, an independent enterprise AI company focused on helping organisations design, implement and operate AI systems across critical business workflows.
Cars24 will make an initial $5 million investment in Deployment Inc and will also become the company’s first customer. While backed by Cars24, Deployment Inc will operate independently and serve enterprises across sectors including financial services, consumer businesses, healthcare, manufacturing, logistics and technology.
Deployment Inc aims to address the challenges organisations face when deploying AI across complex business processes. Today, companies often need to coordinate multiple parties, including strategy consultants, AI model providers, software vendors, systems integrators and internal engineering teams.
With different stakeholders responsible for different parts of an AI implementation, accountability for the overall outcome can become fragmented.
Deployment Inc intends to offer a more integrated approach by taking responsibility for the design, deployment and ongoing operation of AI systems across enterprise workflows.
As a forward-deployed AI company, it will work closely with organisations to implement AI solutions in real-world business environments rather than limiting its role to providing technology or advisory services.
Deployment Inc will give customers one accountable team. Its forward-deployed engineers, or FDEs, will work from inside the customer’s organisation. They will begin with a specific workflow and an agreed business metric, connect the necessary models to the company’s data and systems, deploy the new workflow against real traffic and remain involved until it operates reliably at scale.
The company is named after this work: the difficult distance between what an AI model can demonstrate and what an enterprise can depend on.
Deployment Inc was developed from the AI operating model built inside Cars24. AI agents at Cars24 now handle more than one million minutes of customer conversations each month. Service-request turnaround time has fallen from 32 hours to 30 minutes. Inspection time has been halved across more than 100,000 monthly inspections, and the same engineering team now produces three times more output. More than 45 AI agents operate across customer support, sales, financing, inspections, payments and internal operations.
Cars24 will use Deployment Inc to continue expanding AI across its business. The experience, systems and operating methods developed through that work will provide Deployment Inc with a production environment before it begins serving additional customers.
“Every enterprise will soon have access to powerful AI models. The scarce capability will be knowing how to turn them into systems that customers and employees can depend on,” said Vikram Chopra, Founder, Cars24. “I have watched Jayesh and his team build that capability inside Cars24 in workflows where the customer is waiting and the result cannot be hidden. Aayush brings the research depth required to keep that execution at the frontier. We are investing $5 million because we believe they can build the team enterprises trust with their most important operations.”
Deployment Inc is co-founded by Jayesh Gupta, who built and leads AI, scientific research and innovation at Cars24, and Aayush Gupta, an AI researcher and engineer whose experience spans xAI, Zomato, Atlassian, Disney+ Hotstar and other leading technology companies.
“Every new model resets what is possible. It should not force an enterprise to reset its AI strategy,” said Jayesh Gupta, Co-founder, Deployment Inc. “We are building the engineering and operating capacity that allows companies to absorb the frontier continuously. Our FDEs will work inside the business, against real constraints, and own the outcome. The product is not the agent. The product is the changed operation.”
For each engagement, Deployment Inc will work with the customer to select a high-value workflow and establish a baseline across time, cost, accuracy, conversion, or customer experience. Its engineers will then build and integrate the AI-led workflow, operate it alongside the existing process and measure the results. Human oversight will remain in place for important decisions, exceptions and escalations.
Deployment Inc has also been recognised as an OpenAI Select Partner for enterprise deployments. The company will use OpenAI’s frontier capabilities alongside its own engineering and implementation expertise to build production AI systems for customers.
Deployment Inc plans to hire 50 engineers this month, primarily forward-deployed engineers (FDEs), alongside AI strategy and go-to-market professionals. The company is also opening its first set of engagements to enterprises seeking to redesign critical operations around AI.
Cars24 is Deployment 001. Applications for Deployment 002 are now open at deployment.inc.
