Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd. (HMIL), has announced a new CSR initiative, called ‘Art for Hope’.
It is a programme to encourage artists across various domains like digital arts, crafts, multidisciplinary arts, performance arts and visual arts, said a press release. Twenty-five artists, with community art project concept around the theme of Hope, Solidarity and Gratitude will receive a grant of Rs 1 Lakh each.
Commenting on the initiative, Mr. SS Kim, MD & CEO, Hyundai Motor India, said: “Hyundai has responded to the pandemic with various meaningful social initiatives and ‘Art for Hope’ is yet another step to encourage India’s best artists from diverse genres. It is a unique initiative that thrives to elevate socio-economic status quo of our Indian artisans who were affected during the pandemic.”
