Maruti Suzuki India Limited has introduced ‘Kam Se Kaam Banega’, an integrated campaign to celebrate three decades of its leadership in fuel-efficient cars.
According to a press release, the campaign carries forward the narrative on ‘fuel-efficiency’, an extension of Maruti Suzuki’s ‘People Technology’ campaign which celebrates innovations and technologies.
‘Kam Se Kaam Banega’ draws inspiration from the innate need of Indian consumer to expect maximum fuel-efficiency from cars without compromising on performance and safety. Maruti Suzuki over the years has offered country’s most fuel-efficient cars across all segments, said the release.
Technological innovations like Smart Hybrid, S-CNG, K-Series engines and HEARTECT platform etc. have helped the company to offer fuel- efficient products along with meeting other changing consumer requirements. The company has recorded up to 30 per cent improvement in fuel-efficiency across its product range in the last one decade, added the release.
Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Our latest campaign ‘Kam se Kaam Banega’ is a testimony of our leadership and commitment towards bringing fuel-efficient and environment friendly cars. It demonstrates our commitment to give more to our customers”.