Maruti Suzuki launches “People Technology” campaign

Maruti Suzuki India Limited has launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers.

Through the campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions, according to a press release issued by the coarmaker.

The campaign, it said, celebrates seven recent technologies – Smart Hybrid, S-CNG, K-Series Engines, HEARTECT platform, Suzuki Connect telematics solutions, Smartplay infotainment system and range of automatic Transmissions introduced by the company on its BSVI-compliant cars.

Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “Behind every technology is a latent customer demand. We have tried to fulfill them in more than several ways. We take pride in democratising technologies so that they benefit masses and are not limited to a handful. Through our People Technology campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”

According to the press release, the company’s focus is to offer safety, environment-friendly, comfortable and connected technologies to customers. The seven recent path-breaking technologies being communicated through people technology campaign depict theis approach.

 SAFETY: The R&D team at Suzuki Motor Corporation, Japan has developed a next-generation global platform ‘HEARTECT’that is designed with a core focus on safety. Built with advanced and high tensile steel, the platform has a smooth continuous design for better impact absorption in case of a collision. At the same time, it offers better stability and control for enhanced driving performance and fuel efficiency. The platform is adopted in all future generation cars globally including cars developed for India.

ENVIORNMENT-FRIENDLY: With the vision to democratise green mobility for its customers, Maruti Suzuki unveiled its ‘Mission Green Million’ in 2020. Having already sold one million green vehicles, the company aims to sell the next million green vehicles at a much faster pace and reduce carbon footprint.

COMFORT AND CONVIENENCE: The company has sold more than 7.5 lakh vehicles with a range of automatic transmissions. It democratised the two-pedal technology and challenged several myths related to automatic cars with the launch of Auto Gear Shift (AGS) technology in 2014. Currently, Maruti Suzuki offers three different types of two-pedal transmissions including AT, AGS and Continuously Variable Transmission (CVT) on its 12 models.

CONNECTED CAR: To keep one always connected, Maruti Suzuki offers Suzuki Connect, a telematics control unit-solution which provides advanced features such as vehicle tracking, emergency alert, driving behaviour analysis, live vehicle statistics, vehicle and alerts, among others.