Mercedes strengthens AMG portfolio

Luxury carmaker Mercedes-Benz on July 15 introduced two new sedans- the all-new AMG E 53 4MATIC+ and the new AMG E 63 S 4MATIC+; further strengthening its AMG portfolio in the country.

The AMG E 53 4M+ is only the second ‘AMG 53 series’ product introduced in India, and the first ever in a sedan body shape. The AMG E 63 S 4M+ on the other hand reiterates Mercedes-AMG’s renewed focus on ‘One Man One Engine’ philosophy and providing the AMG brand promise of ‘Driving Performance’ to all performance purists, said a press release.

The AMG E 63 S 4M+ features a more striking design, improved aerodynamics and provides superior comfort making it a perfect car for race track performance and also daily drivability, said the release.

Launching the sedans through a physic-digital event, Mr Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India, said, “Today we introduce two new AMG performance sedans for the Indian customers which presents scintillating performance associated with the AMG brand promise of ‘Driving Performance’. Both these sedans not only offer exceptional performance and vehicle dynamics, but also increased comfort while retaining the hallmark AMG character.”

Indian racing sensation Arjun Maini, who is the first Indian to race at the famed DTM with Mercedes-AMG team GetSpeed, drove the new AMG E 63 S 4M+ on the German Autobahn.

The 23-year-old Indian racer commented, “I drove the car on the Autobahn at 300 kmph and returned thoroughly impressed with its top-end performance, as I strongly relate this vehicle’s driving dynamics to that of the GT3 which I am currently driving at the DTM.”

The E-Class with its superior engine has been one of the central models, which form the brand core of Mercedes-AMG. The sporty vehicle dynamics of the performance models are combined with considerably more comfort, according to the company press release.

The interiors are enhanced with the addition of a Widescreen Cockpit, an AMG Performance steering wheel and the MBUX infotainment system with AMG-specific functions and displays, reiterating its membership of the AMG family.

With up to six drive programmes of Slippery, Comfort, Sport, Sport+, Individual and RACE on the E 63 S, the characteristics of the new model can be influenced at the tap of a finger. The E 53 offers five drive programmes.