Mahindra launches Bolero Neo

Mahindra & Mahindra on July 13 launched Bolero Neo at an introductory price of ₹ 8.48 lakh (ex-showroom) for the N4 variant.

The Bolero SUV portfolio would now have the existing Bolero and Bolero Neo for the evolving customer who is looking for an SUV that is tough, authentic, has go-anywhere capability and yet is modern and trendy, said a press release.

Mr Veejay Nakra, CEO, Automotive Division, M&M Ltd., said, “The Bolero brand has witnessed strong loyalty and ruled Indian roads for over two decades now. With this product we have combined the customers’ affinity towards brand Bolero with their modern outlook, persona and aspirations.”

Packed with modern design, powerful technology and plush features, the Bolero Neo is made for the young evolving customers, said the release. These include, stylish new design, premium interiors crafted by Italian automotive designer Pininfarina, comfortable cabin and safety technology such as standard dual airbags, anti-lock braking system (ABS) with eelectronica brake distribution (EBD) and cornering brake control (CBC) and ISOfix child seat.

Mr Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd., said, “Built on the third-generation chassis which it shares with the Scorpio and Thar, the Bolero Neo has powerful attributes that set it apart. Its rugged body-on-frame construction, the proven Mahindra mHawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain.”

Alongside these deft new touches, the new Bolero Neo retains the attributes that make the Bolero platform a favorite of car buyers over the last two decades, according to the release.

Bolero Neo will offer a spacious seven-seat configuration and will be available in three variants (N4-base, N8-mid, N10- top) and seven colour options.