HomeAwards & MilestonesSkoda launches new ad campaign

Skoda launches new ad campaign

To commemorate 20 years of Škoda Auto India, the company unveiled a first-of-its-kind campaign, ‘Conquering the Unconquerable’. OMG Content have been spearheading communications and strategy with an overall content plan right from production to the marketing stage.

Zac Hollis, brand director, Škoda Auto India, said, “ŠKODA’s presence in India for the last two decades has been a fulfilling journey. At the significant milestone of Škoda Auto’s 20 years in India, we wanted to set a benchmark and push the boundaries to achieve something beyond imagination. ‘Conquering the Unconquerable’ is a campaign that is an ode to the brand’s journey and potential. A tribute to Škoda being driven by inventiveness in every facet of our business.”

Tarun Jha, head of marketing, Škoda Auto India, commented, “The idea of ‘Conquering the unconquerable’ was to create history by taking on the mightiest and craft a story on achieving the unimaginable. With this campaign, we are truly conquering the unconquerable, alongside our partners, who have been a constant source of support and inspiration. We are confident that the beauty of this activation will touch hearts and minds across our consumer base.”

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