Tata Safari is finally here!

Tata Motors on February 22 officially launched its premium flagship SUV – the all-new Safari.

An arresting design, unparalleled versatility, plush and comfortable interiors, and powerful performance of Safari perfectly cater to the modern, multifaceted lifestyle of the new-age SUV customers, said a press release issued by the automotive brand.

The new Safari (6/7-seater) is now available for purchase at a starting price of Rs 14.69 lakh (ex-showroom Delhi).

The company also unveiled the ‘Adventure’ persona of Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality.

The Adventure persona will be available in a distinct Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country, said the release.

Speaking on the launch of the new Safari, Mr. Guenter Butschek, MD and CEO, Tata Motors, said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation.”

Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity and premium features, Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.” 

The Safari, said the release, is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the un-explored paths in the hinterland.

With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.

Safari consists of a variety of safety features such as all disc brakes, electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, Safari sure does give the executive customers a living room style ride experience.

Taking the style quotient a little higher, the newly introduced ‘Adventure’ persona will come with R18 black tinted charcoal grey machined alloys and an all piano black finish in its grille, roof rails inserts, outer door handles along with a Safari mascot placement on the bonnet.

On the interiors, the ‘Adventure’ persona looks plush with signature earthy brown interiors, dark chrome interior accents on air vents, knob, switches, inner door handle and instrument cluster along with a piano black interior pack on steering wheel, grab handles, floor console frame and IP mid pad finisher.

The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.