Nippon Paint India has introduced FX10, a premium high-performance auto-care range aimed at automotive enthusiasts and vehicle owners who prioritize maintaining their vehicles in top condition.
Nippon Paint India, part of the NIPSEA Group and a subsidiary of Nippon Paint Holdings, Asia Pacific’s No. 1 paint and coatings manufacturer, said the launch represents a strategic expansion of its presence in the automotive aftercare segment.
With the introduction of the FX10 range, the company is strengthening its footprint in the growing auto-care market while targeting premium customers seeking high-quality vehicle maintenance solutions. Nippon Paint India also plans to roll out the FX10 range in select global markets in a phased manner, positioning India as a key launchpad for its international expansion in the automotive aftercare category.
FX10 is positioned to bridge the gap between professional detailing and do-it-yourself convenience, enabling consumers to achieve a flawless, showroom-like finish with minimal effort. The product portfolio is built for consumers who prefer taking control of their car care, with easy-to-use solutions that deliver visible transformation. The range, aimed at one of India’s fastest-growing consumer segments, will be distributed exclusively through digital channels – the brand’s own website and Flipkart. The launch is timed to coincide with the company’s 15th anniversary of operations in India.
Announcing the launch, Mr. Jenender Anand, Vice President, Automotive Refinish, Nippon Paint India, said, “With FX10, we are going beyond conventional car care by putting professional-grade results directly in the hands of consumers. Today’s car owners don’t just maintain their vehicles; they take pride in them. FX10 combines Japanese precision with easy-to-use formulations to deliver a visible transformation every time, making car care effortless yet uncompromising.”
The FX10 portfolio offers a comprehensive range of interior and exterior car care products, spanning eighteen products – from quick-apply formulations to advanced surface technologies and eco-friendly solutions. The range includes hydrophobic exterior coatings, water-saving and waterless wash solutions, interior protectants, and surface restoration formulations, all lab-tested and eco-compliant. Each product is engineered to deliver a distinct “X factor” – a visible, high-quality finish that reflects 10-on-10 performance.
Mr. Manav Narula, GM – Marketing and E-commerce, Nippon Paint India added, “India’s automotive landscape is evolving, with younger consumers increasingly viewing their vehicles as an extension of their personality. FX10 is a comprehensive car and bike care range that builds on Nippon Paint’s deep understanding of surfaces, extended into automotive aftercare. Each product delivers a distinct ‘X factor’ through visible, high-performance results, while remaining simple and intuitive to use. With FX10, we are making professional-grade automotive care more accessible for everyday enthusiasts.”
The FX10 range brings global innovation and Japanese precision to Indian consumers, bridging the gap between professional detailing and everyday convenience. The products are designed to deliver high performance while remaining easy to use, making professional-grade car care more accessible without compromising on results.
Launched under the brand philosophy “FX10. Go Beyond,” a mindset that reflects never settling for ‘good enough’ when it comes to vehicle care, every product is developed in line with Nippon Paint Holdings’ Japanese precision manufacturing standards. From restoring showroom shine to maintaining interiors and protecting surfaces, the range empowers users to care for their vehicles with the same attention to detail they value in other aspects of their lives.
Tapping into India’s Evolving Car Culture
Traditional maintenance methods remain dependent on service centres and water-intensive processes. FX10 addresses this gap by enabling:
· Instant shine and visible transformation for last-minute needs
· Preventive care solutions for interiors and exteriors
· Effortless upkeep without professional intervention
· A waterless cleaning approach that reduces water usage while maintaining high performance
· Quick, effective solutions designed for everyday convenience and consistent results
The FX10 range is available at www.nipponpaintfx10.com
