Lohia Auto, a well-established name in India’s electric vehicle (EV) industry, has rebranded itself as Zuperia Auto Private Limited (ZAPL). While continuing to offer electric vehicles under the “Lohia” brand, the company is introducing a new brand, “Youdha,” dedicated to the mass-market electric three-wheeler segment.
This strategic transformation aims to strengthen ZAPL’s footprint in the EV sector by catering to a wider audience, including mobility entrepreneurs, fleet operators, and independent drivers. With over 16 years of experience in the industry, the company boasts an annual production capacity exceeding 100,000 vehicles and operates a network of more than 120 dealerships across India.
Ayush Lohia, Director of Zuperia Auto Pvt Ltd, described the transition as part of the company’s effort to enhance its role in electric mobility. He stated that while the Lohia brand has been focused on innovation and accessibility, the introduction of Youdha aims to reach a wider audience and offer practical EV solutions for professional users.
The Youdha brand draws its name from the Sanskrit word “Yodha,” meaning warrior, signifying resilience and determination—qualities often associated with those relying on electric three-wheelers for their livelihoods. The brand’s logo reflects this theme, incorporating elements inspired by a warrior’s shield and an electric charging socket, while also symbolizing the three-wheeler segment.
The introduction of Youdha comes at a time when India’s EV market is witnessing rapid expansion, driven by government incentives, rising consumer awareness, and the push for sustainable mobility. ZAPL aims to strengthen its presence in the electric three-wheeler segment by focusing on product accessibility and brand engagement, positioning Youdha as a reliable mobility solution for a growing customer base.
