India’s leading luxury carmaker, Mercedes-Benz India, has inaugurated a state-of-the-art luxury service facility in Margao, Goa, further strengthening its customer-centric approach and expanding into emerging markets. The new facility marks the first premium luxury service center in South Goa, underscoring the brand’s commitment to enhancing customer experience and aftersales support.
Located in Margao, the new service facility significantly enhances Mercedes-Benz’s footprint in South Goa, which is rapidly evolving as an important luxury vehicle market. The expansion aligns with the company’s broader strategy to grow its presence across key high-potential regions in India while offering differentiated and premium service support to customers.
With the inauguration of Counto Motors Margao, Mercedes-Benz will now serve its growing customer base in South Goa with the brand’s renowned service standards, ensuring a seamless, convenient, and hassle-free ownership experience closer to customers’ homes. Counto Motors Margao represents Counto Motors’ second Mercedes-Benz facility in Goa, in addition to the existing 3S facility at Ribandar, North Goa. The new facility marks the brand’s strategic expansion into South Goa region, which has been emerging as a key hub for Mercedes-Benz customers.
Shekhar Bhide, Vice President Customer Services, Mercedes-Benz India said “Goa represents an important and fast-emerging luxury market, shaped by evolving customer aspirations and a growing demand for Mercedes-Benz vehicles. With the inauguration of Mercedes- Benz’s second luxury facility in Goa and the first service facility in South Goa, we are further strengthening our footprint in the region while delivering a more refined and personalized retail and service experience, one that truly reflects Mercedes-Benz’s core values of trust, prestige, and excellence for customers in Goa.”
Counto Motors Margao delivers a modern luxury service experience to customers with 4 service bays – 2 service and 2 supporting bays, a Quick Service Turnaround enabled by the compact and efficient workshop layout. Modern technology driven elements like XENTRY, Skyline, OAB, DSD Tab (Digital Service Drive) ensures seamless diagnostics of vehicles, transparent service processes and real-time updates to customers.
In addition, dedicated and experienced service advisors ensure personalized customer interaction while highly trained Mercedes-Benz certified technicians offers the best care for the customers’ cherished Mercedes-Benz vehicles. The luxury service facility spans a total built-up area of 8,598 sq. ft., with a covered showroom area of 4,307 sq. ft and a large service team dedicated for customer service.
Aakash Khaunte, Director, Counto Motors, commented, “The new MAR facility in Margao strengthens our presence in Goa and brings us closer to customers in South Goa. With rising demand for premium mobility, this expansion allows us to deliver a seamless sales and after-sales experience in line with Mercedes-Benz’s global standards”
Key service highlights of Counto Motors, Margao:
- Periodic Maintenance & General Repairs
- Star Diagnosis & Advanced Diagnostics
- Genuine Parts Replacement
- Service Consultation & Digital Job Card Creation
- Pick-up and Drop facility for customer convenience
- Warranty and Goodwill support as per Mercedes-Benz guidelines
The expansion of Mercedes-Benz’s footprint in South Goa will improve accessibility for customers while offering an immersive retail and hassle-free service experience aligned with the brand’s global standards. With this new facility, Mercedes-Benz continues to deepen its engagement with customers in Goa by expanding its dealership network and introducing modern retail infrastructure designed to deliver premium customer experiences.
