Hero MotoCorp sold a record number of more than one lakh units of motorcycles and scooters in retail sales in a single day on August 9, coinciding with the 10th anniversary of the company.
This retail sale, that included the sales in domestic and global markets, is a record number of actual sales to customers in a non-festive period, said a press release.
The record number was achieved due to the retail demand for Hero MotoCorp range of products across segments – entry, deluxe and premium, including scooters, said the release.
Mr Naveen Chauhan, Head of Sales & After-Sales, Hero MotoCorp, said, “This kind of retail sales on a single day in a non-festive period is unprecedented. The completion of 10 years of our journey on August 9 is a significant milestone at Hero MotoCorp. Our customers have reiterated their faith and trust on us by celebrating the ‘Hero Day’ of August 9, purchasing our range of products in massive numbers, enabling us to set this record of retail sales on a single day.”
After the separation from its erstwhile joint venture partner, Hero MotoCorp unveiled its new brand identity at the iconic O2 Arena in London on August 9, 2011.