Hyundai launches new brand campaign

Hyundai Motor on November 8 introduced its new brand campaign ‘Beyond Mobility’ that encapsulates the company’s commitment and aspirations for the India of tomorrow.

Drawing its inspiration from Hyundai’s global vision of ‘Progress for Humanity’, the ‘Beyond Mobility’ campaign has been pegged on three pillars of Intelligent Technology, Sustainability and Innovation, said a press release.

Mr. SS Kim, MD & CEO, Hyundai Motor India, said, “Under the aegis of Hyundai’s global vision of ‘Progress for Humanity’, HMI’s new brand campaign ‘Beyond Mobility’ reinforces its commitment of future mobility which is intelligent and thrives with sustainability.”    

Launched nationwide, the campaign reinstates Hyundai’s global vision of ‘Progress for Humanity’- to help people understand and believe that tomorrow’s hyper connected automobiles will not only have advanced technology power their core, but also have intuitive features greatly enrich their lives, said the company release.

Capturing the evolving consumer needs and technological developments, the campaign illustrates HMI’s approach to be the consumer’s lifetime partner, it added.