Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has inaugurated its first dedicated dealership for the new Eicher Pro X range in Bhindarpada-Thane. Operated by AV Motors, this state-of-the-art facility enhances the vehicle-buying and servicing experience with advanced technology and interactive digital displays. Designed for a best-in-class customer experience, the dealership showcases Eicher’s commitment to innovation, efficiency, and informed decision-making.
SS Gill, Chief Commercial Officer, VECV, said, “Today marks a milestone in our journey towards customer excellence. The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks.”
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, “The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience. We wish the AV Motors team the very best as they begin to serve Eicher customers in this region”
Strategically located in Bhindarpada-Thane, the dealership is well-positioned to serve key logistics hubs, industrial areas, and business districts in Mumbai. The location makes the AV Motor’s dealership a crucial access point for fleet owners and transporters looking for reliable, efficient, and connected small commercial vehicles.
Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company has designed a state-of-the-art born-digital dealership to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and color options—a first in the CV industry.
The dealership is seamlessly connected to Eicher’s Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will benefit from expert technicians, doorstep service bikes, and GPS-enabled on-road breakdown support, providing hassle-free and efficient service solutions.
Supporting the rising demand for electric small trucks, the dealership features dedicated EV charging infrastructure, including fast and slow chargers, along with EV-specific service bays. Eicher has also partnered with leading Charging Point Operators (CPOs) to provide access to over 14,000 EV charging stations across India, reinforcing its commitment to sustainable mobility.
To aid customer decision-making, the facility offers demo vehicles for hands-on product experience and test drives. Additionally, a multi-application display of the Eicher Pro X range will showcase solutions for key industries such as e-commerce, FMCG, parcel & courier, and last-mile logistics.
With its technology-driven retail experience, strong service infrastructure, and digital-first uptime solutions, the new Eicher Pro X dealership is set to redefine small commercial vehicle ownership.
