Audi, the renowned German luxury carmaker, has introduced ‘Drive Sure’—a forward-thinking driver training initiative designed to promote safe, skilled, and responsible driving. Tailored for performance-focused car owners and professional drivers, the program aims to enhance technical competence and road safety awareness.
‘Drive Sure’ supports India’s road safety goals by addressing the disconnect between cutting-edge automotive technologies and driver preparedness. The program features a dual-track curriculum, catering specifically to young drivers and chauffeurs.
Backed by Audi’s 20-year legacy in India and a strong customer base of over 100,000 vehicles, the initiative reinforces the brand’s commitment to customer experience and road safety. Notably, one in every four Audi cars sold in the country today is to a returning customer—a testament to the brand’s growing loyalty and trust.
Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi, ‘Vorsprung durch Technik’ is more than just an engineering principle; it’s a commitment to societal progress. Audi Drive Sure embodies this ethos by addressing a critical gap in India’s mobility landscape: the intersection of performance-oriented technology and human readiness. We intend to create a generation of drivers who respect power as much as they master it. By training young adults to navigate various terrains and driving situations, this program aims to elevate all Audi owners and chauffeurs to become brand ambassadors of safety-first driving behaviours.”
Audi India is proud to introduce “Drive Sure,” an Audi Driving Program curated for luxury car owners to equip them with confidence to drive responsibly on all terrains and driving situations. The program will involve a comprehensive workshop, which will help prepare the participants to handle the responsibility that comes with driving performance-oriented vehicles.
For chauffeurs, a special training program has been curated, imparting knowledge about elite grooming & professional conduct, safe driving behaviors and Audi Technology, in a bid to ensure chauffeurs reflect the brand’s luxury image.
Complimentary for Audi customers, Audi Drive Sure further solidifies the brand’s resolve to invest in community welfare.
