The first-ever BMW XM Label has been launched in India. Available as Completely Built-up Unit (CBU), only one unit out of 500 produced is coming to India.
Mr. Vikram Pawah, President and CEO, BMW Group India said, “The first-ever BMW XM Label maximises the exclusivity factor with even more expressive styling. It brings together the M HYBRID system with extra power and bespoke design elements that showcase its standout performance attributes to unmistakable effect. The BMW XM Label responds to the needs and desires of customers with a taste for an extroverted lifestyle and passion for ultimate performance in a car reaching beyond traditional conventions. With only 1 out of the total 500 units produced coming to India, the BMW XM Label is truly special.”
The first-ever BMW XM Label is available in an exclusive paintwork – BMW Frozen Carbon Black Metallic. It features BMW Individual Leather Merino upholstery in Fiona Red/Black.
With its unique design features, the BMW XM Label has a singularly extrovert aura. The muscular proportions of a dynamic Sports Activity Vehicle converge with an extrovert exterior design featuring large surfaces, clear lines, and a front-end look reserved for luxury-class BMW models. The illuminated Iconic Glow kidney grille adds a striking detail, enhanced by Toronto Red metallic accents on the grille and rear diffuser insert. The vehicle sits on 22-inch M light alloy wheels, complemented by red calipers on the advanced M Sports Brakes for precise stopping power.
Inside, the black and red interior exudes sportiness. Premium materials and a bold design create an exclusive M Lounge atmosphere in the rear, with red highlights on the seat backrests, head restraints, and air vents. A limited-edition plaque, reading “1 of 500,” beneath the control display emphasizes the vehicle’s exclusivity. The cockpit features M multifunction seats, knee pads, and an M-specific control panel on the centre console. The leather-wrapped M steering wheel is adorned with Black Chrome trim, M buttons, and carbon-finished shift paddles marked with red symbols. Boost Mode is activated through the left-hand paddle.
Powering the BMW XM Label is the M HYBRID system, blending an electric motor with a V8 engine for exceptional performance. Together, they produce up to 550 kW (748 hp) and 1000 Nm of torque. The V8 engine alone generates 430 kW (585 hp) and 720 Nm, while the electric motor delivers 145 kW (197 hp) and 280 Nm. A high-voltage lithium-ion battery offers a pure-electric range of up to 82 km. The vehicle accelerates from 0 to 100 km/h in just 3.8 seconds, with an electronically limited top speed of 250 km/h, which increases to 290 km/h with the M Driver’s Package. The V8’s distinctive exhaust note is paired with BMW IconicSounds Electric for a unique experience in electric mode.
BMW ConnectedDrive turns the vehicle into a connected digital ecosystem, featuring Digital Key Plus, Emergency Call, Real-time Traffic Information, and Remote Services via the MyBMW app. A 14.9-inch curved display with integrated navigation provides real-time traffic updates and an augmented view. The advanced BMW Operating System 8.5 enables interaction through touch or voice commands, while the BMW Intelligent Personal Assistant adapts to driving habits, offering useful tips.
The BMW XM Label is equipped with an extensive suite of driver assistance systems. Parking Assistant Plus with Surround View Camera aids in parking by controlling acceleration, braking, and steering. The Reversing Assistant helps the car back out of tight spots by retracing the last 50 meters driven. BMW EfficientDynamics technologies include Electric Power Steering, Hybrid-specific Auto Start-Stop, and efficiency-optimized all-wheel drive, among other features.
The Adaptive M Suspension Professional enhances both sportiness and comfort by dynamically adjusting damper forces. Safety features include six airbags, an Antilock Braking System (ABS), Cornering Brake Control (CBC), Dynamic Brake Control (DBC), Active Roll Stabilization, side-impact protection, and more. Additionally, the optional Travel & Comfort System offers rear passengers customized entertainment options.
