The new BMW Z4 M40i Pure Impulse Edition launched in India

The new BMW Z4 M40i Pure Impulse Edition has officially launched in India. This limited-edition roadster will be available as a Completely Built-Up Unit (CBU).

Positioned as the M Performance version of the Z4 lineup, the BMW Z4 M40i blends the classic charm of a roadster with the dynamic prowess expected from an M vehicle. The Pure Impulse Edition offers further exclusivity with a host of optional equipment, allowing for personalized touches that enhance its distinctive character.

The BMW Z4 M40i Pure Impulse is available at an ex-showroom price of INR 96,90,000 for the Automatic variant and INR 97,90,000 for the Manual variant.

This special edition debuts with two bold new metallic paint finishes — Frozen Deep Green and Sanremo Green. The Manual variant also stands out with standard Leather Vernasca Cognac upholstery, featuring contrast stitching and refined edge detailing for a truly premium interior.

BMW India Financial Services offers tailored and flexible finance solutions to suit individual needs. With BMW Smart Finance, customers benefit from attractive monthly installments, an assured buy-back option of up to five years, flexible end-of-term choices, and the option to upgrade to a new BMW, ensuring exceptional value and peace of mind.

The BMW Z4 masterfully combines the agility of a true sports car with the freedom of open-top driving. Its bold styling is defined by a wide horizontal kidney grille, sleek LED headlights, prominent air intakes, and a refined soft-top roof that opens or closes in just 10 seconds. Aerodynamic details such as functional Air Breathers and a sculpted rear spoiler further enhance its dynamic presence.

Elevating this formula, the new BMW Z4 M40i Pure Impulse Edition brings fresh design highlights and, for the first time in the range-topping M40i variant, a six-speed manual gearbox. This exclusive pairing of a straight-six engine with a manual transmission—traditionally reserved for full-fledged BMW M models—offers a more connected and engaging driving experience for purists.

Performance and handling are sharpened through motorsport-inspired upgrades, including retuned chassis components and newly introduced staggered 19″/20″ M Light Alloy Wheels in Double Spoke Style 800M Bicolour. The car’s sporty character is underscored by red metallic M Sport brake calipers and High Gloss Shadowline elements, including black mirror caps.

Inside, the cabin maintains a driver-centric layout that blends sportiness with everyday comfort. Highlights include ambient lighting, dual-zone climate control, electrically adjustable seats with memory, and a practical through-loading system. Despite its athletic focus, the Pure Impulse Edition retains the Z4’s everyday usability with intelligent storage solutions and a thoughtful interior design.