With the growing demand for larger and high-performance tyres in SUVs and premium passenger cars, Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Program, making premium tyre upgrades more accessible. This launch follows Yokohama’s recent start of 20-inch tyre manufacturing in India.
To ensure a seamless and hassle-free experience, Yokohama India has partnered with Bajaj Finance Ltd. (BFL), a leading provider of EMI financing solutions. The Easy Drive EMI Program offers a 6-month no-cost EMI option on tyres sized 17 inches and above, with monthly instalments starting at just ₹1,807.
“The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety,” said Gaurav Mahajan, Head of Marketing at Yokohama India. He further added, “By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle.”
Through the Easy Drive EMI Program, motorists can now upgrade to Yokohama’s premium ADVAN, Geolandar, and BluEarth series tyres, ensuring a superior driving experience without upfront financial barriers. This facility is available at Yokohama Club Network (YCN) stores and Key Retail Partners nationwide.
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