Hero MotoCorp, a manufacturer of motorcycles and scooters, has partnered with Motosport SA as its exclusive distributor in Costa Rica – a key market in Central America.
As the exclusive distributor for the sale and service of Hero MotoCorp motorcycles and scooters in the country, Motosport SA will play a key role in the rapid expansion of Hero’s network in Costa Rica, the company said. Established in 2002, Motorsport SA has more than two decades of expertise in the motorcycle industry, with a sales, service, and parts network spanning the entire country.
The phase-wise expansion plan has begun with the inauguration of the first Exclusive Hero MotoCorp Store in the Uruca, which is an important industrial and commercial area of San José. The store will display 13 motorcycles across segments and have separate spare parts and workshop areas. Subsequently, two more stores will be opened in Alajuela and Paseo Colon.
In the next phase of expansion, four more Hero MotoCorp stores will come up in Heredia, Cartago, Liberia and Nicoya and later the network will be spread to all key regions of the country.
Sanjay Bhan, Head – Global Business, Hero MotoCorp, said “Motosport is the ideal partner for Hero MotoCorp as we introduce our technologically-advanced and globally benchmarked products and services here. Our immediate focus is to develop a robust and widespread sales, service, and spare parts network across the entire country.”
The company plans to have a distinct product line-up of five models in the country including sports and off-road motorcycles and scooters. Globally popular motorcycles such as the Hero Xpulse 200 Advance and Hero Hunk 160R will be introduced with refreshed styling. The portfolio will also include Hunk 150, Xpulse 200T, and Dash 125.
