India’s largest electric intercity bus brand, NueGo from GreenCell Mobility, has partnered with Sirona, a leading name in feminine wellness and hygiene, to enhance the travel experience for women passengers. Through this collaboration, Femcare Kits will be made available to all women guests traveling on NueGo buses. This initiative is designed to improve women’s comfort during long-distance travel.
Speaking on this collaboration, Devndra Chawla, CEO & MD of GreenCell Mobility, said, “At NueGo, we are committed to ensuring the safety, comfort, and dignity of our women guests, making every journey worry-free. Our partnership with Sirona addresses an often-overlooked aspect of women’s travel—access to essential hygiene products. By introducing Femcare Kits onboard NueGo buses, we are normalizing the conversation around period care, challenging societal taboos, and reinforcing our commitment to creating a truly empowering and seamless travel experience for women across India”
Deep Bajaj, Co-founder of Sirona Hygiene added, “Sirona has always been at the forefront of breaking taboos around feminine hygiene and ensuring access to essential products for women. Sirona has introduced several innovative products and services for women’s health and hygiene, including PeeBuddy, menstrual cup, sanitary pad, and period pain relief patch. Partnering with NueGo allows us to extend our mission to women bus travellers, ensuring they have the comfort and confidence they deserve. Together, we are making travel safer and more dignified for women across India”
NueGo has consistently taken proactive steps to ensure the safety and comfort of women travellers. With industry-first initiatives such as reserved pink seats, GPS live tracking, a dedicated 24×7 women’s safety helpline (1800 267 3366), driver breath analyzer tests, and CCTV surveillance, NueGo has set new benchmarks for secure intercity bus travel. The brand also made history by launching India’s first all-women intercity bus service, where both guests and crew were women. These initiatives have strengthened trust among lakhs of female travelers, making NueGo their preferred choice for safe and reliable travel.
This Women’s Day, NueGo and Sirona stand together to champion safe, hygienic, and worry-free travel for women, reaffirming their shared vision of empowerment and well-being.
