TotalEnergies Marketing India Private Limited (TEMIPL) has inked partnership agreements with two Online to Offline (O2O) automobile service aggregators in India to enhance customer touchpoints across multiple channels. The service aggregators are VehicleCare and Automovill based in Gurugram and Bengaluru respectively.
With 59% internet penetration in urban India, Indian consumers are increasingly looking for transparent, convenient, high-quality services at their doorstep. VehicleCare and Automovill both provide one-stop automobile services to vehicle owners – through just a few clicks on their mobile and desktop applications.
At TotalEnergies, customer centricity is a core focus of its efforts to enhance customer experience. The strategic partnerships between TEMIPL and the two O2O aggregators will allow TotalEnergies’ automotive lubricants to reach customers at over 750 car servicing workshops across the country by end 2023.
Commenting on the partnerships, Olivier Sabrié, Chairman & Managing Director, TEMIPL, said, “TotalEnergies has been at the forefront of driving digital innovation to offer greater value to our customers. Collaborating with Automovill and VehicleCare is in line with our focus to deliver quality lubricants through our partner workshops, directly to consumers. The O2O channel will provide more drive-ins to our partner workshops and convenient service to our customers.”
Mridu Mahendra Das, CEO of Automovill, said, “Automovill is excited for aligning itself with TotalEnergies O2O vision. Team Automovill is aggressively working on democratizing the aftersales service ecosystem in India through aggregating as well as onboarding workshop in its network. Partnering with TotalEnergies will give us the right traction to deliver quality to our customers.”
Arvind Verma, CEO of VehicleCare, added, “VehicleCare is thrilled to collaborate with TotalEnergies, and we believe that our shared vision of customer centricity will empower us even more in serving our customers better. With this new alliance, we look forward to providing our customers with unique digital experience along with quality products to enhance their vehicle life cycle in the most efficient and tech enabled way.”
TEMIPL has a growing portfolio of services and products across India including lubricants for automotive and industrial applications, LPG for domestic and commercial applications, and specialty applications products. Latest new service offerings include car care products and Wash services.
