TVS Motor Company has signed a tri-party arrangement with Bahwan International Group, according to which Arata International FZC, a subsidiary of Bahwan, will be its new distributor.
Building on this partnership, the groups will also explore other avenues of cooperation in Oman and India, said a press release.
The signing ceremony was held in Muscat between Sheikh Ahmed Bahwan, Chairman, Bahwan International Group, and Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company.
Arata, said the release, is registered in the UAE and has a strong presence in the MENA region. Bahwan International Group and its channel partners plan to operate more than 30 dealerships for TVS Motor Company. The dealerships will include state-of-the-art 3S dealership facilities in all the major cities of Iraq.
Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “We are delighted to partner with a reputed group like ‘BIG’, to strengthen our presence in the MENA region.”