Royal Enfield announced the appointment of Yadvinder Singh Guleria as chief commercial officer (CCO). Guleria will be responsible for leading Royal Enfield’s business growth globally – across India and all international markets – and heading sales, marketing and aftermarket functions.
He will report to B. Govindarajan, Chief Executive Officer, Royal Enfield, and will be part of the company’s management team contributing to the strategic direction of the company and its global success, the company said. According to Govindarajan, Guleria comes with extensive experience in the premium two-wheeler industry and has proven expertise in leading and driving business growth.
“At Royal Enfield, we are turning a new chapter in our global growth story. Our international markets have been performing extremely well, and we have invested greatly in growing our market and retail infrastructure and in people across key markets. Yadvinder’s experience will be valuable in channeling this team’s enthusiasm, and shaping future business growth for us. I am confident that under his leadership, Royal Enfield will build stronger and deeper inroads into markets around the world,” he added.
Guleria resigned from HMSI in May and has been a part of HMSI since its inception and contributed to many critical functions for more than two decades. He was elevated to the Board of Directors in 2020 and was responsible for Sales and Marketing, Customer Service, Logistics, Brand and Communication along with the new vertical of Premium Motorcycle Business.